At Home on Cape Cod with Carolin Walters: Coastal Real Estate with Heart

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Meet Carolin Walters, founder of At Home on Cape Cod, a real estate brand that celebrates her love for the coastal beauty and community of Cape Cod. Originally from Germany, Carolin has embraced Orleans, MA, as her true home, bringing a deep passion for the Cape’s unique architecture and lifestyle to her work. Here, Carolin shares her inspirations, the journey that led her to real estate, and why Cape Cod feels like home.

First things first—where did the name “At Home on Cape Cod” come from?

“For obvious reasons, the name reflects that I not only work on Cape Cod but truly feel at home here,” Carolin explains. “Having been born far away in Germany, it’s a big thing for me to actually feel at home somewhere in the U.S.” This brand name underscores her personal journey and her commitment to helping others find that same sense of belonging on the Cape.

What inspired you to start this business and become a realtor?

“The hunger to do something new and entirely different,” says Carolin. “I wanted to challenge myself and see if I could excel at something other than sports marketing.” Her shift from sports marketing to real estate was motivated by a sense of adventure and the drive to discover new talents in a field she had always been curious about.

How would you describe your style or aesthetic?

“Traditional and preppy with clear lines,” she says confidently. Carolin’s aesthetic aligns perfectly with the classic, timeless look of Cape Cod, blending clean lines with a coastal touch that resonates deeply with her clients and the community.

Did you always have a passion for real estate?

“While I worked in sports marketing for over 18 years, I was always intrigued by real estate and especially Cape Cod architecture,” Carolin admits. Her curiosity about the unique architecture of Cape Cod turned into a full-time passion, bringing her love of homes and community into her work.

Who or what has inspired your career in this field?

“My own broker Laura Clements of Cove Road Real Estate where I work,” she says with appreciation. Carolin’s broker served as a mentor, showing her the ropes in real estate and inspiring her to build a successful brand.

What do you love most about running your own business?

“The flexibility and the control you have over your own actions. What you put in, you will get out,” Carolin explains. The independence of being her own boss allows her to balance her career with life on the Cape, creating a fulfilling and flexible lifestyle that aligns with her values.

And the biggest challenge?

“Working mostly by yourself,” she admits. “That’s one of the reasons I joined the NECC!” Carolin’s proactive approach to connecting with other professionals has helped her overcome the solitude of working solo, keeping her motivated and inspired by her community.

What’s inspiring you creatively these days?

“The beautiful nature of Cape Cod on every single walk with my dogs,” she says. For Carolin, every stroll with her dogs Jessie and Harry provides fresh inspiration, reminding her of why she fell in love with the Cape and chose to make it her permanent home.

How has New England influenced your brand?

“It literally inspired me to become a realtor,” Carolin explains, “because of the beauty of New England and especially Cape Cod.” The scenic charm of the Cape motivated Carolin to share this lifestyle with others, helping clients find their own piece of paradise.

What’s your New England or Coastal Happy Place?

“Orleans,” she says with a smile. Carolin’s home base is more than just her place of work; it’s her haven, a place where she feels deeply connected to her surroundings and community.

Describe your perfect day on the Cape.

“An early morning walk on Nauset Beach with my Goldens, Jessie and Harry, followed by a tennis match. Some time relaxing on the beach, swimming, and reading a book, then a hot lobster roll for dinner at a local shack, and dark chocolate ice cream to finish off. Nothing fancy, but so much quality of life.” Carolin’s ideal day reflects the relaxed, unpretentious lifestyle she loves, filled with simple pleasures that capture the essence of Cape Cod living.

Do you have a dream project or collaboration?

“One day, I’d love to have a listing staged by Serena & Lily,” she says. Carolin’s vision of working with Serena & Lily’s coastal-chic style would be a perfect pairing for her Cape Cod homes.

Where do you see the brand in 5 years?

“I hope it’s well-established on the Lower Cape,” she says. Carolin’s goal is to become a trusted real estate presence, helping clients feel just as at home on Cape Cod as she does.

What’s the best advice you’ve ever received?

“Don’t sweat the small things,” she shares. This advice has been a guiding force for Carolin, keeping her focused on what truly matters in both her career and personal life.

Favorite inspirational quote?

“Life is not about how many breaths you take but how many times it takes your breath away!” Carolin says with a smile. This quote resonates with her deeply, reminding her to embrace each breathtaking moment that life on the Cape has to offer.

Carolin’s local favorites:

Favorite beach? Nauset Beach
Breakfast or brunch spot? Sorry, but I love eating my baguette with Nutella at home!
Lunch? Corner Store
Dinner spot? Rock Harbor Grill
Favorite bar? Barley Neck Inn
Grab & go? Friends Marketplace
Best people-watching spot? No such thing in our town, which makes it wonderful!
Favorite ice cream spot & flavor? Ice Cream Cafe, Dark Chocolate Almond
Annual tradition? Watching Cape Cod Baseball League games
Favorite sunset spot? Rock Harbor, Orleans
Kid-friendly activity? Cape Cod Baseball
Date night spot? Used to be Capt’n Cass in Orleans (hoping it reopens this year!)
Meal you always come back for? The perfect hot lobster roll
Hidden gem? No such thing as hidden, but probably Capt’n Cass

Bark + Graham: Personalized Pet Essentials by Mark + Graham

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NECC Editors

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Mark & Graham, the renowned portfolio brand of Williams-Sonoma, Inc., has just made life even more stylish for our furry friends with the launch of their new pet collection, Bark & Graham. Known for its classic, design-forward approach, Mark & Graham now brings this aesthetic into the pet world with a collection that combines functionality with beauty and plenty of personality. From cozy custom beds to vibrant collars and apparel, this new line is ready to make a statement in any pet lover’s home.

Personalized Style Meets Pet-Friendly Design

With over 250 unique items, Bark & Graham offers endless options to personalize your pet’s essentials. Mark & Graham’s innovative personalization preview technology lets pet owners see their customization choices come to life, making it simple and fun to visualize the final product—whether it’s your pet’s name on a plaid bed or a bold striped bowl.

Every detail in the Bark & Graham collection is thoughtfully curated, featuring elevated design elements like colorful block prints, plaids, and bold stripes. These pieces echo Mark & Graham’s signature style—optimistic, timeless, and vibrant—while focusing on both beauty and practicality. From cozy beds to sturdy collars, each item is crafted to be as durable as it is dapper.

Seasonal Styles and Luxe Pet Apparel

The winter season is officially upon us, and Bark & Graham’s new pet sweaters and puffer vests bring style and warmth to your furry companions. Perfectly timed for holiday festivities, these fashionable pieces are ideal for holiday photos and gatherings. And with seasonal drops planned for 2025 and beyond, Bark & Graham will continue to bring fresh looks for every season.

A Perfect Gift for Pet Lovers

Whether you’re shopping for a new pet owner or a devoted dog parent, Bark & Graham offers premium pet products that are thoughtful gifts.

“We love that our customer will be able to celebrate their pet with our uniquely designed collection,” said Kate Lesher, SVP of Mark & Graham.

Each item is designed with personalization in mind, ensuring that every gift feels as unique as the pet it’s meant for.

From stylish collars to cozy beds and vibrant bowls, Bark & Graham makes it easy to celebrate pets with pieces that are as beautiful as they are functional. Explore the entire collection at markandgraham.com/pet and find the perfect personalized touch for your four-legged friend.

Mastering Your Holiday Email Campaign: A Complete Guide for Creative Entrepreneurs

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NECC Editors

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The holiday season is a golden opportunity for creative entrepreneurs to connect with their audience and boost year-end sales. But with inboxes flooded, standing out requires a thoughtful strategy and a clear plan. Whether you’re offering exclusive deals, showcasing seasonal products, or sharing festive inspiration, a well-crafted email campaign can make all the difference. In this guide, we’ll break down exactly how to design a holiday email strategy that resonates, keeps your audience engaged, and makes the most of the busiest shopping season of the year.

1. Segment Your Email List for Maximum Impact

What It Is:
Segmenting your email list means dividing it into smaller groups based on customer behavior, preferences, or demographics, allowing you to send targeted messages that speak directly to each group’s needs.

How to Do It:

VIP Customers: Identify and reward your most loyal customers by offering them exclusive deals, early access to sales, or special “thank you” messages. They are likely to respond well to extra perks and personalized offers.
New Subscribers: Send a holiday-themed welcome series for those who recently joined your list. Introduce them to your brand story, showcase popular products, and offer a small introductory discount to encourage their first purchase.
Browse Abandoners: Target subscribers who have browsed specific items on your website but haven’t purchased. An email that includes the product they viewed, with a gentle reminder or special holiday offer, can be a powerful nudge.
Engagement Levels: Group subscribers based on their level of engagement with your past emails. Re-engage inactive subscribers with a special “we miss you” holiday offer, and focus high-value content on your most engaged audience.

Why It Works:
Segmentation helps you connect with your audience in a more personal way. By tailoring your messages, you increase the chances of engagement, which is key to cutting through the holiday inbox clutter.

2. Start with a Festive Warm-Up Email

What It Is:
A warm-up email is a friendly way to kick off your holiday campaign without diving into promotions right away. This email can set a festive tone, introduce holiday offerings, and build excitement for what’s to come.

How to Do It:

Send a holiday greeting to express gratitude for your customers’ support.
Include a preview of upcoming deals or product launches, but keep it light.
Use warm, festive imagery to capture the holiday spirit without being overly sales-focused.

Why It Works:
A warm-up email helps build anticipation and prepares your audience to expect more holiday content from you, making them more receptive to upcoming promotions.

3. Design Visually Engaging Emails

What It Is:
The visual design of your email is the first thing subscribers notice. A clean, visually engaging layout with festive touches can help your emails stand out and convey the holiday vibe.

How to Do It:

Use high-quality, holiday-themed images or GIFs that align with your brand’s style.
Keep text concise, using bold headings and short sections to make your message easy to skim.
Include clear, festive call-to-action buttons like “Shop Now,” “View Gift Guide,” or “Get Inspired.”

Why It Works:
During the holiday season, customers are drawn to visually appealing content. A festive design sets the mood and makes your emails feel more inviting and engaging.

4. Create a Sense of Urgency

What It Is:
Urgency taps into the holiday FOMO (fear of missing out) factor by reminding subscribers that time is limited to take advantage of special offers or deals.

How to Do It:

Include phrases like “Limited Stock,” “Only a Few Left,” or “Ends Soon” in your subject lines and CTAs.
Use countdown timers for sales with specific end times, or create “last chance” messages as shipping deadlines approach.
Emphasize exclusivity by making offers available only to subscribers.

Why It Works:
Urgency encourages customers to act quickly, increasing the likelihood of conversions. It’s especially effective during the holidays when shoppers are trying to secure their purchases before it’s too late.

5. Offer a Mix of Content and Promotions

What It Is:
Rather than only sending sales-focused emails, balance your holiday campaign with value-added content. This keeps your audience engaged and builds trust without feeling overly promotional.

How to Do It:

Share holiday gift guides, DIY ideas, or “behind-the-scenes” glimpses of your team preparing for the season.
Include customer testimonials or stories that highlight the experiences of real people who love your products.
Offer holiday-themed tips or advice, like “How to Wrap the Perfect Gift” or “Top 5 Stocking Stuffer Ideas.”

Why It Works:
A content-rich campaign adds value beyond the transaction, creating a deeper connection with your audience and keeping them interested in each email.

6. Optimize for Mobile

What It Is:
With a large percentage of customers checking emails on their phones, ensuring your email looks good on mobile is crucial for engagement and conversions.

How to Do It:

Use a single-column layout, larger fonts, and clearly visible buttons.
Optimize image sizes to reduce load times and test your email on multiple devices.
Keep CTA buttons prominent and easy to tap on smaller screens.

Why It Works:
A mobile-friendly email experience prevents frustration and makes it easier for customers to interact with your content, increasing the likelihood of a purchase.

7. Plan a Sequence Around Key Shopping Dates

What It Is:
Timing is everything during the holidays. Planning your emails around key dates ensures your offers reach customers when they’re most likely to shop.

How to Do It:

Schedule emails for big shopping days, like Black Friday and Cyber Monday, to promote limited-time deals.
Send shipping deadline reminders in mid-December to encourage last-minute shopping.
Plan a final “Thank You” email after the holiday rush to maintain a positive brand impression.

Why It Works:
Well-timed emails reach customers when they’re already thinking about holiday shopping, increasing your chances of conversions.

8. Recommended Email Frequency

Early November (1-2 emails): Warm-up email and an initial holiday preview to introduce new products or exclusive holiday items.
Mid to Late November (2-3 emails): Black Friday and Cyber Monday promotions, including reminders and countdowns.
Early December (2 emails): Focus on gift guides and any holiday bundles or exclusive offers.
Mid-December (2-3 emails): Last-minute shopping reminders, including final shipping deadlines and gift card options.
Late December (1 email): Holiday thank-you message and post-holiday sales or a preview of what’s coming in the new year.

Total Emails: 8–11 over the season ensures a consistent presence without overwhelming subscribers.

9. Craft Compelling Subject Lines

What It Is:
Subject lines determine whether an email gets opened, so make them festive, engaging, and concise. A/B testing can help you identify what resonates best with your audience.

How to Do It:

Use phrases like “Holiday Favorites Are Here!” or “Don’t Miss Our Holiday Gift Guide” to spark interest.
Add an element of urgency or exclusivity, such as “Last Chance for 20% Off” or “Exclusive Access for You.”
Experiment with emojis for a festive touch, but keep it simple to avoid overloading.

Why It Works:
Subject lines are your first impression in a crowded inbox. A compelling, festive subject line boosts open rates and sets a positive tone for the email.

10. End with a Thank You Email and New Year Preview

What It Is:
A thank-you email shows appreciation for your customers’ support throughout the holiday season and keeps the connection strong into the new year.

How to Do It:

Send a heartfelt “Thank You” email after the holidays, acknowledging your customers and sharing gratitude.
Optionally, preview exciting plans for the new year, like new product launches or upcoming events.
Consider offering a small “thank you” discount for January purchases as a way to show appreciation and encourage return visits.

Why It Works:
Ending the season with gratitude builds goodwill and strengthens customer loyalty, leaving your customers with a positive impression of your brand.

Creating an impactful holiday email campaign takes planning, creativity, and a focus on customer connection. By segmenting your list, using engaging visuals, timing your messages, and adding a touch of gratitude, you can stand out in the crowded inbox and build lasting relationships with your audience. As you wrap up the season, remember that each email is an opportunity to provide value, celebrate your brand, and connect with the community. With these tips, you’re well-prepared to make this holiday season your best yet—one email at a time!

The Ultimate Holiday Marketing Checklist for Small Businesses

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NECC Editors

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The holiday season can be overwhelming for any business, but a solid marketing plan is a game-changer. This checklist is designed specifically for NECC’s creative entrepreneurs to stay organized, reach customers effectively, and make the most of holiday sales. From social media to email campaigns, this guide covers all the essential steps for a successful holiday marketing season.

1. Set Clear Goals for the Season

Before diving into holiday marketing, determine your top three goals. Are you focused on boosting holiday sales, increasing brand visibility, or maybe growing your email list for future campaigns? Being specific will keep you focused on what matters most and help measure success.

Examples:

Increase sales by 20% compared to last holiday season.
Add 200 new email subscribers by the end of the year.
Double engagement on social media through interactive posts and stories.

Why It’s Important:
Goals give you a target, making it easier to focus efforts and allocate resources where they’ll have the most impact.

2. Create a Content Calendar and Plan Ahead

A well-planned content calendar is essential for staying organized. Map out key dates and events for the season, including Black Friday, Cyber Monday, and any special promotions. Create a rough outline of posts for each day, specifying content type (e.g., stories, reels, or posts).

Examples:

Schedule “gift idea” posts for the week before Black Friday.
Plan a countdown series leading up to a big sale.
Include “behind-the-scenes” content for authenticity and to engage followers.

Why It’s Important:
A calendar helps you see the bigger picture, ensuring you’re not scrambling last minute and can give each post the attention it deserves.

3. Plan Seasonal Product or Service Launches

Think about what special products or services you want to highlight this holiday season. These could be limited-edition items, holiday-themed versions of existing products, or exclusive seasonal bundles.

Examples:

Create a “Holiday Gift Bundle” featuring several of your top-selling items.
Offer a limited edition product that’s only available for the holidays.
Introduce gift-wrapping as a premium add-on for purchases.

Why It’s Important:
Seasonal products create excitement and urgency, giving customers more reasons to shop with you.

4. Update Your Website for the Season

Your website should reflect the festive season. Update your homepage with holiday visuals, feature special deals, and create a dedicated “Gift Ideas” or “Holiday Favorites” section for easier navigation.

Examples:

Update banners to highlight holiday offers or promotions.
Add a section with “Gifts Under $50” or “Staff Picks.”
Make your return policy clear and visible to encourage confident holiday shopping.

Why It’s Important:
A seasonal website creates a festive atmosphere and guides customers to your most relevant products quickly.

5. Optimize for Mobile Shopping

With a large number of shoppers using mobile devices, ensure that your website is mobile-friendly. This means fast load times, easy navigation, and an intuitive checkout process.

Examples:

Simplify navigation with drop-down menus and search filters.
Test the checkout flow to make sure it’s easy to complete on mobile.
Ensure images load quickly and display well on smaller screens.

Why It’s Important:
A seamless mobile experience helps prevent cart abandonment and enhances customer satisfaction.

6. Run a Holiday Email Marketing Campaign

Email marketing is one of the most effective tools for holiday engagement. Plan a series of emails that gradually build excitement around holiday products, events, and special offers.

Examples:

Kick off with a “Season’s Greetings” email introducing holiday offerings.
Send a “Last Call for Shipping” email to encourage last-minute purchases.
Share a post-holiday “Thank You” email to keep the relationship going.

Why It’s Important:
Email keeps your brand top-of-mind, allowing you to engage customers directly with curated holiday content.

7. Tap into NECC’s Network for Influencer Collaborations

Partnering with influencers in the NECC network can help you reach new audiences. Seek out collaborations with members whose audiences align with your own brand, and consider product swaps, gift guides, or joint giveaways.

Examples:

Collaborate on a holiday giveaway where followers must follow both brands.
Feature influencers in your content to create a trusted brand connection.
Swap products for review or include them in each other’s holiday gift guides.

Why It’s Important:
Collaboration boosts credibility, allowing you to tap into an audience that’s already interested in your type of product or service.

8. Set Up Social Media Ads for Key Promotions

Social media ads can be an efficient way to boost visibility for holiday promotions. Use ads to promote your top holiday offerings or drive traffic to your holiday gift guide.

Examples:

Run a carousel ad showcasing your top three holiday products.
Use “Stories Ads” to share countdowns for a limited-time offer.
Retarget visitors who previously engaged with your content but haven’t purchased.

Why It’s Important:
Ads help reach new potential customers and keep your brand visible in a crowded holiday marketplace.

9. Offer Gift Cards or e-Gift Options

Gift cards are popular during the holidays, especially for last-minute shoppers. Offering e-gift cards makes purchasing even easier and allows your brand to reach people who might not be familiar with it.

Examples:

Add a “Gift Card” option on your website and highlight it in your marketing materials.
Offer a small discount or bonus for customers who purchase gift cards above a certain amount.
Create a visually appealing digital gift card that reflects your brand.

Why It’s Important:
Gift cards provide a flexible shopping option, driving sales and potentially introducing new customers to your brand.

10. Share Customer Testimonials and Reviews

Testimonials and reviews act as social proof, boosting trust and showing potential customers why they should buy from you this holiday season.

Examples:

Feature testimonials in your holiday email campaign.
Add a “What Customers Are Saying” section to your holiday product pages.
Share customer photos or reviews in your stories or posts.

Why It’s Important:
Social proof reassures new customers and strengthens credibility, especially during a busy shopping season.

11. Prepare for Customer Service Needs

Be ready to handle increased customer inquiries by creating an FAQ page and setting up automated responses for common questions. This keeps customers informed and reduces strain on your team.

Examples:

Include details on shipping times, return policies, and gift wrapping in an FAQ.
Set up an auto-responder for social media DMs with answers to common questions.
Consider hiring temporary support if you anticipate high volumes of inquiries.

Why It’s Important:
Good customer service fosters trust, ensuring a positive experience that can lead to repeat business.

12. Plan a Post-Holiday Strategy

The holiday season isn’t over when the sales end! Keep your momentum going into January by planning a thank-you campaign or previewing new products or services.

Examples:

Send a “Happy New Year” email featuring popular products from the holidays.
Share a survey asking for customer feedback on their shopping experience.
Plan a soft launch of upcoming products or a “welcome back” offer for January.

Why It’s Important:
Building connections after the holidays sets the stage for continued engagement and future sales.

With this checklist, creatives can feel confident and organized throughout the holiday season. Let’s make this holiday a celebration of creativity, community, and connection by sharing our favorite tips, tackling our goals together, and lifting each other up for a memorable season!

Holiday Hustle: Top 10 Time-Saving Tips for Creative Entrepreneurs

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NECC Editors

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The holiday season is one of the busiest times of the year for creative entrepreneurs, with endless demands from clients, product launches, and holiday campaigns. For the NECC community, balancing it all can feel like a marathon, but with some strategic time-saving tips, you can keep pace and make the most of this season. Here’s our NECC-approved guide to streamlining tasks, maximizing productivity, and staying organized so you can tackle the holiday hustle without burning out.

1. Batch Your Content Creation

Batching involves dedicating a block of time to create multiple pieces of content at once, which saves you from the time-draining process of starting and stopping multiple times throughout the week. Set aside an afternoon or a day to plan, photograph, and edit content for all your holiday promotions and posts.

How to Do It:

Create a holiday content checklist (e.g., photos for Instagram, stories, holiday reels).
Use tools like Canva or Adobe Express to design reusable holiday templates that give your content a cohesive look.
Schedule a time to record all video content, like behind-the-scenes clips, to avoid setup and breakdown multiple times.

Why It Works:
By focusing on similar tasks at once, you avoid the distractions and inefficiencies that come with switching between tasks. Batching content frees up time later, allowing you to stay present with your audience.

2. Automate Your Social Media Scheduling

Scheduling platforms like Later, Buffer, or Planoly let you plan posts in advance, automate publishing, and organize your holiday campaign flow all in one place. With a few hours of scheduling, you can ensure your social media presence is consistent throughout the holidays.

How to Do It:

Set aside one afternoon to load all holiday posts, captions, and hashtags.
Use your scheduler’s analytics to identify peak engagement times, ensuring your holiday posts go live when your audience is active.
For added efficiency, repurpose similar content across platforms by adjusting captions or visuals slightly to fit each platform’s format.

Why It Works:
Scheduling frees you up to focus on real-time engagement and customer interaction, knowing your posts are going live as planned.

NECC Community Perk: Many of our creatives have found that using a content calendar keeps everything organized. Consider downloading NECC’s Holiday Content Planning Calendar to stay on top of your posting schedule.

3. Outsource Small Tasks

Consider outsourcing repetitive tasks that take up time but don’t require your unique skills. This might include handling packaging, shipping, or social media moderation. Temporary help or a virtual assistant can make a significant difference during the holidays.

How to Do It:

Delegate tasks like customer inquiries or website maintenance to a virtual assistant or freelancer.
If packaging and shipping are taking too much time, consider a part-time helper or fulfillment service.
For seasonal projects, ask within the NECC community to find trusted partners or to set up collaborative arrangements.

Why It Works:
Outsourcing allows you to focus on the tasks that directly impact your brand while ensuring that all operations are running smoothly behind the scenes.

4. Optimize Your Workspace for Efficiency

Your workspace environment plays a huge role in productivity. Organizing a dedicated holiday “war room” with all your packing materials, products, and shipping supplies readily available can streamline your workflow and keep you focused.

How to Do It:

Set up different stations for tasks like product assembly, packing, and shipping to create a more efficient flow.
Stock up on holiday supplies like branded packaging or seasonal tape to avoid mid-season supply runs.
Keep your space clutter-free by organizing items in bins or trays, ensuring you have everything in reach.

Why It Works:
An organized workspace minimizes distractions and allows you to move through tasks with speed, helping you stay focused and efficient.

5. Create a ‘Must-Do’ List Instead of a ‘To-Do’ List

With so many tasks on your plate, a long to-do list can be overwhelming and unfocused. A “must-do” list includes only the highest-impact activities, keeping you on track with what really needs to get done.

How to Do It:

Review your tasks each morning and prioritize 2–3 key tasks that will make the biggest difference.
Break down each task into small, actionable steps to maintain progress without feeling overwhelmed.
Pair up with an accountability buddy from NECC to check in on each other’s “must-dos” and share wins.

Why It Works:
Focusing on fewer tasks each day helps you stay productive and reduces decision fatigue, making it easier to accomplish important goals.

6. Leverage Ready-Made Templates

Pre-designed templates are a huge time-saver for social media graphics, email newsletters, and holiday promotional materials. Use platforms like Canva for quick, customizable templates that you can easily personalize with your brand colors and fonts.

How to Do It:

Browse Canva’s holiday templates and select a few to modify for your posts, newsletters, or ads.
Save all modified templates in one folder for easy access and future adjustments.
Use template-based apps like Mojo or Unfold for Instagram stories to add holiday flair to your posts with minimal design time.

Why It Works:
Templates reduce the need for original design work and ensure a consistent brand look, allowing you to turn out professional-looking content quickly.

7. Set Boundaries and Schedule Rest

It’s easy to get caught up in the holiday hustle, but setting boundaries and scheduling downtime is crucial for avoiding burnout. Building breaks into your schedule gives you a chance to recharge so you can bring your best energy to the work.

How to Do It:

Block off non-working hours on your calendar, treating them like appointments you can’t skip.
Try scheduling a “buffer day” every week or two, with no client meetings or major deadlines.
Make self-care activities, like taking a walk or practicing yoga, part of your daily routine to stay energized.

Why It Works:
Scheduled rest helps maintain balance, keeping you refreshed and ready to tackle holiday demands without draining your creative energy.

8. Use Customer FAQs to Your Advantage

Answering the same questions repeatedly can be time-consuming. Create a holiday-specific FAQ page on your website or add automated responses to your social media to streamline customer service inquiries.

How to Do It:

Create an FAQ section on your website that includes common questions, like shipping times, returns, or gift wrapping.
Add automated responses to Facebook or Instagram, directing customers to your FAQ for instant answers.
Send an FAQ email to your list right after purchase with key information to reduce follow-up questions.

Why It Works:
Proactively addressing questions helps customers find answers quickly, minimizing back-and-forth and saving you time.

9. Prioritize Real-Time Customer Engagement

During the holidays, customers appreciate responsive brands. By scheduling content in advance, you can focus on real-time interactions like replying to comments, answering DMs, and sharing customer photos.

How to Do It:

Set aside dedicated time each day to respond to customer comments and messages.
Use Stories to share real-time content, like behind-the-scenes peeks, live holiday product updates, or customer reviews.
Encourage customers to tag your brand in their holiday posts, and make a point of resharing their content to build community.

Why It Works:
Engagement strengthens relationships, builds loyalty, and adds a personal touch to your brand that resonates with holiday shoppers.

10. Lean into the NECC Community for Support

The NECC community is a valuable resource for feedback, ideas, and encouragement. Whether you need advice, a quick design critique, or someone to share wins with, the community can be a powerful support network during the busy holiday season.

How to Do It:

Attend NECC’s holiday community calls to share your goals and receive insights from fellow members.
Connect with an accountability partner in NECC to share progress and keep each other motivated.
Reach out for tips or feedback within the NECC forum, creating a collective resource for best practices.

Why It Works:
Knowing you have a supportive community behind you helps boost motivation, reduces holiday stress, and makes the season more enjoyable.

The holiday season can be overwhelming, but it doesn’t have to be. By implementing these time-saving tips, you’ll be able to maximize productivity, maintain focus, and find time to enjoy the holidays yourself. Remember, the NECC community is here to support you every step of the way, whether it’s sharing best practices, celebrating wins, or helping you stay accountable. Let’s make this holiday season one of efficiency, balance, and growth. Here’s to a successful, thriving season!

How Much Do Influencers Really Make?

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NECC Editors

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Ever wonder how much influencers are actually raking in these days? If you’re part of the NECC community—whether you’re already a creator or just curious about the behind-the-scenes—it’s time to lift the veil on what influencer earnings really look like in 2024 and 2025. Spoiler alert: it’s a mix of impressive numbers, savvy strategy, and creativity, and it’s not all about follower counts anymore!

For influencers across all niches, earning potential is shaped by smart partnerships, platform strategies, and unique value propositions—and travel influencers have a special twist on how they can monetize their experiences.

What’s Driving Influencer Earnings?

The influencer industry has never been bigger, and brands are investing more in partnerships than ever. But the factors that drive earnings have evolved. Here’s a look at what influences influencer income through 2024 and into 2025 and how influencers in all niches can maximize their revenue:

1. Follower Count & Engagement Rate – Building Trust and Targeted Influence

Nano-Influencers (1K–10K followers): Even with a small following, nano-influencers earn around $10–$100 per post. With high engagement, they’re especially attractive to niche brands that value authenticity and trust.
Micro-Influencers (10K–100K followers): Earning $100–$1,000 per post, this group balances reach and trust, making them ideal for brands seeking a targeted audience.
Macro-Influencers (100K–1M followers): With $1,000–$10,000 per post, macro-influencers reach broader audiences, appealing to brands looking for wide exposure.
Mega-Influencers (1M+ followers): $10,000+ per post is common for these influencers, who often have celebrity-level reach. However, they must focus on keeping their audience engaged to maintain high value.

2. Platform Power – Picking the Right Platforms to Grow Income

Instagram: Still the most popular platform, where rates range from $100 to $10,000+ per post. Stories, Reels, and IGTV add diversity, giving influencers more ways to create engaging content for brands.
YouTube: For in-depth videos, influencers can earn $2,000 to $20,000+ per video. This platform works especially well for product reviews, tutorials, and long-form content.
TikTok: With $50 to $30,000 per post, TikTok is ideal for short, viral content, allowing influencers to creatively integrate brand messages into popular trends.
Blogs: Great for SEO and long-term engagement, blogs can earn $100 to $15,000 per post, especially if they target niche audiences with high-value content.

3. Niche Appeal – Leveraging Specialty Audiences for Higher Rates

Fashion & Beauty: With visually driven content, these influencers can command higher rates as brands look to showcase products in stylish, aspirational ways.
Wellness & Fitness: Trusted for expertise, influencers in these niches can earn $100 to $10,000+ per post, depending on the quality of their content and audience trust.
Tech & Gaming: Product-focused and highly engaging, influencers in tech and gaming earn $500 to $25,000+ per post, often partnering with brands for product reviews and tutorials.
Travel (Special Note Below): Travel influencers operate a bit differently; while hotels often provide complimentary stays, they rarely pay directly. Travel creators leverage these experiences to secure sponsorships with travel-friendly brands, like clothing, beauty, or tech, or to sell content to tourism boards.

4. Types of Collaborations – Beyond Sponsored Posts

Sponsored Posts: Standard social media posts where influencers promote a brand directly, with pay based on platform, audience size, and engagement.
Affiliate Marketing: Influencers can earn 5–20% commission on product sales, providing a consistent income stream that rewards audience engagement.
Product Collaborations: Some influencers co-create products with brands, earning either a flat fee or profit-sharing from sales.
Event Appearances: Influencers with strong local followings can charge for appearances at events, which pay from $500 to $50,000 depending on reach and engagement.

Real-World Examples of Influencer Earnings in 2024

Here’s how influencers in different niches are capitalizing on their platforms and partnerships:

Nano-Influencer in Lifestyle (10K followers):
- Instagram Post: $100–$200
- Instagram Stories: $50–$100
- Affiliate Links for Niche Products: Potential $200+ monthly
- Total for Lifestyle Collab: $350–$600
Micro-Influencer in Beauty (50K followers):
- Instagram Post: $500–$1,000
- YouTube Video: $1,500–$2,500
- TikTok Post: $200–$500
- Beauty Campaign Total: $2,200–$4,000
Macro-Influencer in Wellness (300K followers):
- Instagram Post: $3,000–$5,000
- Instagram Stories: $1,000–$2,000
- YouTube Video: $5,000–$8,000
- Wellness Partnership Total: $9,000–$15,000
Mega-Influencer in Fashion (2M followers):
- Instagram Post: $15,000–$30,000
- YouTube Video: $20,000–$40,000
- Event Appearance: $10,000–$50,000
- High-Profile Fashion Campaign Total: $45,000–$120,000

A Special Note for Travel Influencers – Monetizing Beyond the Hotel Stay

For travel influencers, hotels often provide stays and experiences, but rarely direct payment. Here’s how travel influencers can make these collaborations financially rewarding:

Partner with Travel-Friendly Brands: Since hotels don’t typically pay, approach travel-friendly brands, like luggage, skincare, or clothing companies, and offer a “lifestyle showcase” package. Use scenic travel backdrops to capture their products in action, from beachwear on a tropical trip to tech gadgets for on-the-go productivity.
Sell Content to Tourism Boards and Local Brands: Many tourism boards are willing to pay for high-quality content that promotes their destinations. After your trip, pitch your best images, videos, or blog posts to local tourism offices or nearby businesses as lasting marketing assets.
Create Affiliate Marketing Opportunities with Travel Essentials: Affiliate links for travel-related products, like packing essentials, apparel, or tech gadgets, can generate a consistent income stream. Use Instagram Stories or YouTube descriptions to share these links, giving followers easy access to items they see you use.
Offer Extended Content Packages to Multiple Brands: For each trip, package a combination of Instagram posts, TikToks, or YouTube videos that showcase various products you’re promoting. Many brands are willing to pay for a complete content package that offers cross-platform exposure.
Work with Multi-Brand Campaigns for Bigger Impact: Coordinating multiple brand partnerships on a single trip is a savvy way to maximize earnings while creating a cohesive experience. For instance, you could feature a luggage brand, skincare line, and local clothing designer all within the same travel series, weaving their products naturally into your content.

NECC’s Takeaway – Making the Most of Influencer Earnings in 2025

For all influencers in the NECC community, maximizing earnings is about strategy, creativity, and leveraging multiple income streams. Here’s how to thrive, no matter your niche:

Find Your Niche and Lean Into It: Brands value influencers with specialized, loyal audiences. For travel influencers, this could mean positioning yourself as an expert in eco-friendly travel, luxury getaways, or hidden gems.
Offer Creative Content Packages: Brands love variety. Provide content bundles, combining Instagram posts, Stories, Reels, or TikToks, to showcase different products while giving brands more exposure.
Use Impact Metrics to Demonstrate Your Value: Engagement rates, click-throughs, and demographic data help brands understand your impact. Highlighting these metrics makes your value clear and can increase your rates.
Build Passive Income with Affiliate Links and Digital Products: Diversifying income through affiliate links or even digital products, like eBooks or travel guides, ensures a steady income that extends beyond individual partnerships.
Collaborate Within NECC: Collaborating with fellow NECC creatives can open doors to new audiences, inspiring fresh ideas and expanding your reach. For travel influencers, cross-promoting with local creators or bloggers can also add a regional layer to your content.

Whether you’re just starting out or looking to level up, the NECC community is here to support you in creating, celebrating, and monetizing your content. With the right approach, every post, partnership, and adventure is another step toward building a sustainable, fulfilling brand.

Should you Sell your Products on Amazon?

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NECC Editors

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With Amazon’s reach only expanding, creative entrepreneurs often wonder if listing their products on the platform is worth it. The question has sparked even more debate recently with the release of Oprah’s Favorite Things list, which featured only products available on Amazon. This trend reflects a growing preference among editors and publishers for Amazon-linked products, as it simplifies affiliate marketing and monetizes their content.

Many members of the NECC community have asked whether Amazon is the right place for their unique, handcrafted products. Here’s an in-depth look at the pros and cons of selling on Amazon, so you can make the best decision for your business.

Pros of Selling on Amazon

1. Unmatched Exposure
Amazon is the world’s largest online marketplace, with millions of daily visitors. For creative entrepreneurs, this exposure can be a game-changer, putting your products in front of customers you might not reach otherwise.

2. Built-In Trust and Credibility
Consumers trust Amazon. By listing your products there, you tap into that trust, lending credibility to your brand and easing concerns for first-time buyers who may hesitate to purchase from smaller sites.

3. Streamlined Fulfillment Options
With Amazon’s Fulfillment by Amazon (FBA) service, you can offload warehousing, shipping, and customer service. FBA ensures faster deliveries and qualifies your products for Amazon Prime, which can be appealing to customers and lead to higher conversion rates.

4. Analytics and Market Insights
Amazon’s tools provide detailed analytics on how your products perform, giving you valuable insights into customer behavior. For creative entrepreneurs looking to understand what resonates with their audience, this data can be invaluable for refining products or adjusting your marketing strategy.

5. Access to a Global Market
With Amazon’s reach across multiple countries, you have the potential to reach international customers. Expanding globally can be challenging on your own, but Amazon simplifies this with international logistics and customer service.

The Power of Affiliate Links and Media Exposure

Some writers now even require brands to be on affiliate platforms to secure a feature

patrica mae olson - piqued pr

One major perk of listing on Amazon is the opportunity to leverage affiliate marketing, which can boost visibility and sales. Many editors, publishers, and influencers now prioritize products available on Amazon because it simplifies affiliate linking, allowing them to earn a commission on purchases made through their content. This is increasingly the case for media outlets and digital creators who rely on affiliate income as a revenue stream.

In fact, Amazon’s influence extends to prominent lists like Oprah’s Favorite Things—in recent years, this list has only featured products available through Amazon, showing a clear preference for the platform’s accessibility and affiliate-friendly setup. By listing on Amazon, you’re positioning your products to be more appealing for media features and high-profile lists that often drive significant sales.

“In recent years, I’ve noticed more publications prioritizing affiliate-linked products,” shares Patricia Mae Olson of Piqued PR. “Some writers now even require brands to be on affiliate platforms to secure a feature. This seems to be the new normal, as publications face declining ad revenues. However, there are still magazines that proudly support and spotlight small businesses without requiring affiliate links, staying true to authentic coverage“.

With so many editors and publications leaning toward Amazon-linked products, having your items on the platform can open doors to valuable press coverage in print and digital media, giving your brand a competitive edge. For creative entrepreneurs, this could mean more exposure from major outlets that might not otherwise feature products without an Amazon link.

Cons of Selling on Amazon

1. High Competition and Price Sensitivity
Amazon is a highly competitive space, with many sellers offering similar or identical products. If your product is unique, you might struggle to communicate its full value in a price-sensitive marketplace. Competing with mass-produced items can drive down prices and leave you fighting for visibility.

2. Fees That Add Up
Amazon charges for everything from listing fees to referral fees and FBA fees. These costs can quickly cut into your margins. For creative entrepreneurs, where product costs may be higher due to quality or production methods, these fees can impact profitability significantly.

3. Less Control Over Brand Experience
Amazon’s platform doesn’t allow for much brand customization. Unlike your website, where you control the entire experience—from packaging to presentation—Amazon’s standardized process can make it challenging to express your brand’s personality and values fully.

4. Risk of Counterfeiting and Copycats
Popular products often attract counterfeiters or copycats. For creatives who put their heart into every product, this can be a significant downside. Even with Amazon’s Brand Registry and protection measures, some sellers still encounter unauthorized copies of their products.

5. Limited Customer Relationship Building
On Amazon, customer data isn’t fully accessible, making it hard to build relationships, gather feedback, or create a community around your brand. Customer loyalty often stays with Amazon, not your brand specifically, making it challenging to build a returning customer base.

Is Amazon Right for Your Creative Brand?

Ultimately, selling on Amazon can be a powerful tool to expand your reach and grow your brand. However, consider it as a part of a broader strategy, not the sole channel. Weigh the exposure and convenience against the fees, potential brand dilution, and lack of control.

As creative entrepreneurs in the NECC community, it’s essential to balance reach with brand integrity. Make sure Amazon aligns with your brand vision and business goals, and use it strategically to attract new customers while continuing to build loyalty and engagement through other channels.

Are you considering selling on Amazon or already selling there? Share your thoughts and experiences with our community—let’s navigate the journey together!

Jewelry with a Splash: Patsy Kane’s Coastal Creations from New England

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NECC Editors

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Meet Patsy Kane Wiswell, the creative heart behind Patsy Kane | Nautical—a jewelry brand that captures the magic of coastal New England in every handcrafted piece. Based in the historic seaside town of Marblehead, Massachusetts, Patsy has built a brand that’s as personal as it is iconic, blending her love for classic nautical style with a passion for quality craftsmanship. From lobster traps to ocean-worn shells, each design is inspired by Patsy’s deep connection to the sea and the stories it holds.

Join us as we dive into the world of Patsy Kane | Nautical and discover how this one-woman brand brings the beauty of New England to life in jewelry that’s made to be treasured.

First things first—how did you decide on the name Patsy Kane for your brand?

With a laugh, Patsy shares, “It’s my name! Since I’m a one-woman company (with HUGE help from my husband), it felt like a natural choice.” Her brand name is more than just a label; it’s a stamp of her identity and her dedication to creating every piece by hand.

What inspired you to start your own jewelry brand?

“It all started with my best friend,” she explains, reflecting fondly. “She was going through a divorce and started making jewelry as a way to get out of the house and do something fun. We eventually had so much jewelry that we each started side hustles. I’ve always been a maker—needlepoint, sewing, knitting—so it was a natural fit for me.” Patsy’s journey into jewelry began as a shared experience, but it became her own adventure, blending a love for crafting with the thrill of running a small business.

How would you describe your style or aesthetic?

Patsy lights up when she talks about her designs. “Nautical, coastal, maritime, classic New England style,” she says. “I’ve always been happiest on or around the water, and that naturally influences my work.” Her pieces embody the timeless beauty of the sea, echoing New England’s storied shores and all the charm of seaside living.

Have you always had a passion for jewelry?

“Oh, absolutely! I’ve been a jewelry lover from day one. Making pieces to my own specifications feels like a dream come true,” she says with a smile. For Patsy, jewelry is more than just an accessory; it’s a personal art form, a way to connect her love of design with her love for the coast.

Who or what has inspired you most in this field?

“The ‘what’ is the thrill of going from an idea to an actual piece of jewelry,” she explains, “and the ‘who’ is Holly Christensen, founder of Dune Jewelry. Holly started at her kitchen table and grew her brand internationally. I even connected with her mentor through the SBA’s SCORE Program, which helped me immensely in learning how to build a business.” Patsy’s inspiration is as much about the journey as the destination, following in the footsteps of those who’ve transformed their passions into thriving brands.

What has been the most rewarding part of running your own business?

“Connections—100%,” she says enthusiastically. “I’ve met so many wonderful people along the way, from customers to vendors to suppliers. I learn something from every encounter.” For Patsy, the joy of building her brand lies not only in crafting jewelry but also in the relationships she’s built along the way.

And the biggest challenge?

“Marketing! I’m not an intuitive marketer,” she admits. “I straddle old-school meets new-school media, and it’s been a steep learning curve. Thankfully, I’ve worked with amazing teams like Shorelines Illustrated and Blue Seven Studio to help with PR.” Patsy’s journey into marketing is a reminder that even seasoned creators have new skills to learn, and her openness to support has helped her brand grow.

What’s inspiring you creatively right now?

She beams, “My collaboration with Heather Ketcham, owner of Ketcham Supply—the first manufacturer of the wire mesh lobster trap. Together, we brought our Ketcham Lobster Trap pendant from a sketch on a cocktail napkin to a trademarked design carried in fine retail stores across New England. We’ve even expanded with Lobster Pendants, Earrings, and an Oyster Gauge Pendant.” Patsy’s creative energy thrives on collaboration, and her partnership with Ketcham Supply is a testament to her love for celebrating New England’s iconic maritime history.

How have the sites and scenes of New England influenced your brand?

“New England has everything—classic boats, stunning beaches, charming harbors, and coastal architecture. All of that shows up in my designs,” she says. Her pieces are like small souvenirs of New England’s most beloved landscapes, bringing a bit of coastal charm to all who wear them.

What’s your perfect New England day?

“Oh, that’s a tough one! It’s a toss-up between being on our boat in the waters around Marblehead or on our bayside beach on Cape Cod,” Patsy says. “Both involve coffee, a packed cooler, friends, and a day that ends with a cold IPA and lobster.” For Patsy, the perfect day is filled with the simple pleasures of coastal life, the same elements that inspire her brand.

Do you have a dream project or collaboration?

Without hesitation, she says, “I’d love to work with Dune Jewelry! Holly Christensen is a design idol and business goal of mine. Plus, in 2025, we’re excited to begin offering our designs in 14 kt gold.” Patsy’s admiration for Holly and her plan to expand her line show her dedication to growth and quality. She’s set on elevating her brand while staying true to her coastal roots.

Where do you see the brand in 5 years?

“I hope to expand our retailer network and eventually bring on help with social media and photography while I focus on design,” she says. Patsy’s vision for the future is rooted in meaningful growth. She wants her jewelry to reach a broader audience while remaining deeply involved in the creative process she loves.

What’s the best advice you’ve received?

“My dad always said, ‘When you’re talking, you’re not listening. Listen to learn, not to reply.’ He also taught me never to feel confined by a form—he’d say, ‘Complete your answers in the margins if you have to.’” Patsy’s wisdom, both personal and professional, reflects her open-minded approach to learning and adapting, qualities that have fueled her success.

Favorite inspirational quote?

“A rising tide lifts all boats,” she says, quoting JFK. This quote embodies Patsy’s philosophy, a reminder that success is best when shared. She lives by this sentiment, supporting and collaborating with others along her journey.

In Patsy’s Own Words

Patsy Kane Wiswell’s journey is a testament to the power of passion, creativity, and community. Her jewelry celebrates the beauty of New England, bringing the charm of the coast to her customers. Through every design, connection, and collaboration, Patsy’s brand is about more than jewelry; it’s about carrying the spirit of coastal New England wherever you go.

Let’s talk about your Happy Place…

Favorite beach? Marblehead’s association beach, Cape Cod’s bayside beach
Favorite breakfast or brunch spot? Mookies in Marblehead, Nirvana in Barnstable Village
Favorite lunch spot? Little Harbor Lobster in Marblehead, Lighthouse Keepers Pantry in Yarmouthport
Favorite dinner spot? Maddie’s in Marblehead, The Old Yarmouth Inn on Cape Cod
Favorite bar? Coastal Mass Brewing in Beverly or Cape Cod Beer
Favorite grab & go spot? Little Harbor Lobster in Marblehead, Barnstable Market on Cape Cod
Favorite people-watching spot? Provincetown
Favorite ice cream spot & flavor? Scoop in Marblehead (moose tracks), Captain Frosty’s on Cape (vanilla soft serve with chocolate dip)
Annual tradition? Marblehead Festival of the Arts and Fourth of July, family dinner at The Dolphin on Cape Cod
Favorite sunset spot? Marblehead’s West Shore or the cottage deck on Cape Cod
Favorite kid-friendly activity? Boston Whaler rides—but our “kid” is 36 😉
Favorite date night spot? Ledger in Salem, MA; Leonessa in Yarmouthport
A meal you always come back for? Pumpkin tortelloni at Giacomo’s in Boston
Hidden gem? The bar at The Harborlight Inn in Marblehead

Let’s get some fun rapid fire going….

Summer of Fall?

Sunrise or Sunset?

Signature Cocktail

Beachside or Poolside?

Long Walks or Long Drives?

Dinner In or Out?

Rock & Roll or Country

Lobster Roll: Hot or Cold?

Oysters or Clams

Cold Beer or Cold Soda?

Sailboat or Motorboat?

Style Icon

I Collect...

Favorite Flower

Stripes or Plaid

Founder Crush

Favorite Meal

On weekends you will find me

Max Mara Pop-Up at GrayBarns with City Country Beach

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NECC Editors

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Fashion enthusiasts recently gathered at GrayBarns at Silvermine for a chic Max Mara Pop-Up, presented by City Country Beach. Set against the timeless backdrop of GrayBarns, this stylish event offered an exclusive glimpse into Max Mara’s iconic fall collection. Hosted by City Country Beach’s own Lizzi Bickford Meadow and Jaimee Marano Lunderborg, the pop-up combined luxury fashion with cozy experiences, including a flower bar, coffee and pastry cart, and the GrayBarns Mercantile transformed into the Max Mara Café. The event was a perfect blend of style, community, and elevated living—an unforgettable day for all who attended.

the setting

GrayBarns at Silvermine once again proved to be the perfect venue, combining rustic charm with understated elegance. As guests arrived, they were instantly immersed in the serene yet stylish atmosphere, with the surrounding nature providing a calming backdrop to the fashion-forward event. GrayBarns’ iconic Mercantile was transformed into the Max Mara Café, where guests could grab delicious treats and enjoy the experience with a cozy, relaxed vibe.

fashion highlights

The Max Mara collection on display was a showcase of the brand’s iconic pieces—timeless, minimalist, and impeccably tailored. Shoppers had the opportunity to explore Max Mara’s signature coats, luxe knits, and sophisticated accessories with the expert guidance from the Max Mara sales team. Their effortless ability to blend city, country, and beach style was on full display as they helped guests curate their fall wardrobes with items that seamlessly transition from the city streets to a coastal escape.

Notable pieces included:

Max Mara’s classic camel coats, a fall staple that was a hit among attendees.
Soft knits in warm, neutral hues, perfect for layering as the temperatures drop.
Statement accessories like structured handbags and modern jewelry that completed the polished looks.

experiential luxury

The pop-up was more than just shopping—it was a luxury experience. Guests were treated to beautiful gift bags featuring exclusive items from Bio.Me, an incredibly generous Ageless Lifting and Firming Serum from Agent Nateur, Stretch the Limits liquid liner from TOOD, and a generous gift card to shop for more Max Mara in the future -a delightful touch that made the day even more memorable. The event also included some special features that made it truly unique:

The Max Mara Café at Gray Barns Mercantile: The Gray Barns Mercantile transformed into the Max Mara Café, where guests could indulge in delicious sandwiches, fresh salads, pastries, and a variety of drinks. This cozy addition created the perfect spot for guests to relax and recharge between shopping and socializing.
The Flower Bar: A stunning flower bar invited guests to create their own bouquets, adding a fresh and colorful touch to the day. The array of seasonal blooms brought out the creativity in everyone, with attendees leaving with bespoke floral arrangements to brighten their homes.
Coffee & Pastry Cart: Guests were able to fuel their shopping spree with delicious coffee and pastries, served from a charming cart that kept the energy high and spirits bright.
The Tavern at Gray Barns: After a day of fashion and fun, many lingered longer to enjoy a meal at the always perfect Tavern at Gray Barns. The cozy yet upscale dining experience was the ideal way to end the day, with diners savoring a delicious meal as they reflected on their fabulous finds from the pop-up.

the city country beach touch

At the heart of the pop-up’s success was the team from City Country Beach—Lizzie Longley and Jaime Marano Lunderborg. More than just event organizers, Lizzie and Jaime are experts at cultivating a loyal and engaged community of style enthusiasts. Their curated approach not only brought the Max Mara collection to life, but also attracted a dedicated group of followers who value both high fashion and authentic lifestyle experiences.

City Country Beach handled all of the event’s promotion, leveraging their platform to bring in their own carefully curated community of fashion-forward individuals. This loyal audience, which Lizzie and Jaime have built through thoughtful content, consistent engagement, and authentic connections, proved just how valuable a strong community is for brands.

By creating a trusted space for style inspiration that blends city, country, and coastal influences, City Country Beach has proven that a well-engaged following is key to event success. Their community came ready to shop, connect, and experience the world of Max Mara in a unique, intimate setting at GrayBarns.

This collaboration showcased the importance of not just having followers, but creating meaningful relationships with your audience. Lizzie and Jaime have mastered this art, and their community’s enthusiasm for the pop-up was a testament to their influence in the lifestyle and fashion world.

what's next?

If you missed this fabulous pop-up, don’t worry! Lizzi and Jaimee are already planning their next exciting collaborations. In the meantime, you can explore the latest from Max Mara by visiting www.maxmara.com and keep up with City Country Beach for more stylish updates and upcoming events by following them below:

Celebrating the Launch of Prepchester

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NECC Editors

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It was a day of preppy perfection as Prepchester and Piqued PR threw a fabulous bash at the iconic Larchmont Yacht Club, blending sports, style, and community. Picture this: friends, influencers, and media mingling over a chic lunch with breathtaking views of the Long Island Sound, celebrating Prepchester’s fresh take on modern prep for the country club set. With laughter in the air, and every detail perfectly preppy, the vibe was style meets sporty fun.

the signature sip: preptini

No party is complete without a signature cocktail, and the Preptini—Prepchester’s take on a skinny margarita—totally stole the show. Light, refreshing, and just the right amount of zesty, this chic cocktail was the perfect complement to the coastal vibes of the day. Guests strolled across the yacht club’s lawn, Preptini in hand, raising a toast to Prepchester’s bold vision of blending style and sport.

custom monogramming

What’s better than a stylish accessory? A personalized one! The Preppy Stitch was on-site, offering custom monogramming that took Prepchester’s chic products to the next level. From preppy blazers to cute totes, guests were all about adding their own bespoke touch. Watching each monogram come to life felt like a mini fashion moment, turning every piece into a treasured keepsake.

fun chic table decor

The table setting was preppy perfection! Think colorful, playful accents like custom napkins and twillies designed by The Preppy Stitch, making the whole lunch feel lively and personal. Every corner of the table was a celebration of Prepchester’s love for fun, functional style—with a splash of whimsy, of course! Not to mention the stunning artwork by Patricia Van Essche that added an extra layer of sophistication. Every detail had personality, bringing Prepchester’s “playful preppy” aesthetic to life.

accessories for the sporty, fun, and active prep

Prepchester is your go-to for classy, sport-chic accessories—fashion-forward designs created for the woman who loves to tee it up, spike it out, and claim the set. As founder Julia puts it, “When we look better, we play better. Prep it up!”

Inspired by her own active lifestyle as a wife and mother who plays golf, racket sports, and enjoys time on the water, Julia has designed stylish and versatile accessories with a classic Prepchester twist. Whether you’re looking for a Laura Pickleball Cover, a Zotty Ball Carrier, or a stylish Prep Off Duty Cap, Prepchester has you covered.

Grab that racket and go. Slip on the Birdie Elastic Belt Bag and wear that skirt you love—even if it doesn’t have pockets! Prepchester is all about bringing form and function together for women who live life in motion, without ever compromising on style.

Stay tuned for more from Julia and Prepchester as she continues to grow her brand by sport, style, and everyday sporty prep!

Gourmet PRO

NECC

Personalized Style Meets Pet-Friendly Design

Seasonal Styles and Luxe Pet Apparel

A Perfect Gift for Pet Lovers

1. Segment Your Email List for Maximum Impact

2. Start with a Festive Warm-Up Email

3. Design Visually Engaging Emails

4. Create a Sense of Urgency

5. Offer a Mix of Content and Promotions

6. Optimize for Mobile

7. Plan a Sequence Around Key Shopping Dates

8. Recommended Email Frequency

9. Craft Compelling Subject Lines

10. End with a Thank You Email and New Year Preview

1. Set Clear Goals for the Season

2. Create a Content Calendar and Plan Ahead

3. Plan Seasonal Product or Service Launches

4. Update Your Website for the Season

5. Optimize for Mobile Shopping

6. Run a Holiday Email Marketing Campaign

7. Tap into NECC’s Network for Influencer Collaborations

8. Set Up Social Media Ads for Key Promotions

9. Offer Gift Cards or e-Gift Options

10. Share Customer Testimonials and Reviews

11. Prepare for Customer Service Needs

12. Plan a Post-Holiday Strategy

1. Batch Your Content Creation

2. Automate Your Social Media Scheduling

3. Outsource Small Tasks

4. Optimize Your Workspace for Efficiency

5. Create a ‘Must-Do’ List Instead of a ‘To-Do’ List

6. Leverage Ready-Made Templates

7. Set Boundaries and Schedule Rest

8. Use Customer FAQs to Your Advantage

9. Prioritize Real-Time Customer Engagement

10. Lean into the NECC Community for Support

What’s Driving Influencer Earnings?

Real-World Examples of Influencer Earnings in 2024

A Special Note for Travel Influencers – Monetizing Beyond the Hotel Stay

NECC’s Takeaway – Making the Most of Influencer Earnings in 2025

Pros of Selling on Amazon

The Power of Affiliate Links and Media Exposure

Cons of Selling on Amazon

Is Amazon Right for Your Creative Brand?

Let’s talk about your Happy Place…

the setting

fashion highlights

experiential luxury

the city country beach touch

what's next?

the signature sip: preptini

custom monogramming

fun chic table decor

accessories for the sporty, fun, and active prep

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