The holidays are hectic enough without the added stress of creating endless content. Between gift shopping, decorating, and celebrating, it’s easy to feel overwhelmed. But don’t worry—we’re here to make it simple. With these 9 ideas, you’ll learn how to source inspiration, repurpose your best posts, and even create content that lasts well beyond the holiday season. Let’s make your holiday content both impactful and stress-free!
1. Share a Cozy Behind-the-Scenes Moment
Audiences love getting a peek behind the curtain, and the holidays offer endless opportunities for sharing. Capture the process of preparing for the season in your own unique way.
- Example: Post a reel showing the step-by-step process of wrapping orders, setting up holiday decor, or creating festive products.
- Pro Tip: Enhance the warmth by including soft lighting, holiday tunes, and a personal voiceover explaining what makes this time of year special for you.
2. Create a Holiday-Inspired Flat Lay
Flat lays are visually striking and can tell a story in a single image. Use the season’s textures, colors, and themes to make your posts pop.
- Example: Arrange a mix of products with complementary holiday props like pine sprigs, ornaments, ribbons, and mugs of hot cocoa.
- Pro Tip: Experiment with angles and natural light to add depth, and include an engaging caption like, “Here’s what’s keeping us cozy this season—what’s on your list?”
3. Post a Festive Reel or TikTok
Video content remains one of the best ways to engage your audience. Use holiday themes to make your content fun, relatable, and shareable.
- Example: Create a transition video showing how you “unwrap” the holidays, from everyday work mode to full holiday glam.
- Pro Tip: Incorporate trending holiday audio and captions, such as “Wrapping up work for the year, literally,” for maximum visibility and interaction.
4. Spotlight a Local Holiday Tradition
Tap into the charm of your community by sharing traditions or events unique to your area. This not only connects your content to the season but also positions you as a local expert.
- Example: Feature a visit to your town’s holiday market, tree lighting ceremony, or ice-skating rink.
- Pro Tip: Tag the event, location, and any participating businesses to amplify engagement while spotlighting your local connections.
5. Curate a New England Gift Guide
Highlighting thoughtful, locally sourced gifts is a great way to inspire your audience while supporting small businesses.
- Example: Include unique finds like hand-knit scarves, artisan candles, nautical ornaments, or specialty foods from regional makers.
- Pro Tip: Use carousel posts to showcase each item, and make it shoppable by tagging products or linking to your blog.
6. Share a Personal Holiday Tradition
Holidays are all about connection, and sharing your traditions fosters a personal bond with your audience. Let them see the human side of your brand or platform.
- Example: Post about your family’s favorite cookie recipe or a special ornament you hang each year, tying it back to a meaningful story.
- Pro Tip: Use captions that invite engagement, like “What’s your favorite holiday tradition? Share it below!”
7. Host a Holiday Giveaway
Giveaways are a fantastic way to boost engagement and spread holiday cheer. Partnering with another creative or small business can double the fun—and the exposure.
- Example: Team up with a local bakery and boutique to create a holiday-themed prize package, like a “Cozy Night In” bundle.
- Pro Tip: Make the entry rules simple—like, comment, tag a friend, and follow—and offer a clear deadline to build excitement.
8. Repurpose Past Content with a Holiday Twist
Your best-performing content can become holiday gold with a few updates. Add a festive touch to your tried-and-true posts to maximize their impact.
- Example: Revamp a summer entertaining guide into “5 Tips for Hosting the Ultimate Holiday Gathering,” complete with seasonal decor ideas and recipes.
- Pro Tip: Pair refreshed content with new visuals or video clips for a fully updated look.
9. Highlight a Cause You Care About
The holidays are a time for giving, and aligning your brand or platform with a meaningful cause can deepen your connection with your audience.
- Example: Partner with a local food bank, host a toy drive, or pledge a percentage of holiday sales to a nonprofit.
- Pro Tip: Include a call-to-action encouraging your audience to join in the effort, whether by donating, volunteering, or sharing the message.
Your Holiday Action Plan
The holidays are your chance to shine, connect, and inspire. Choose a few ideas from this guide to incorporate into your content plan, and remember that authenticity and joy will always resonate most.
- Focus on sharing your unique perspective.
- Plan ahead to stay stress-free and consistent.
- Engage daily to build meaningful connections with your audience.
The magic of the holiday season lies in the moments you create and share. Lean into the creativity, celebrate the connections, and watch your audience feel the warmth of your holiday spirit.
Tag us at @necoastalcreative to share how you’re making the season bright—we’d love to see your festive flair!
