There is something about summer in New England that makes you want to reset everything. Lighter fabrics, easier outfits, a little more color, a little more glow. It is the season where everything feels more relaxed, but also more visible. We are out more, creating more, sharing more, and naturally thinking a little more about how we show up.
And yet, most of us are still reaching for the same safe pieces in our closet, even when we are trying to step into a more confident version of ourselves in our content, our business, and our everyday lives. That disconnect is exactly why bringing Shani Breiman of Styled By Shani into BLOOM this year felt like such an important addition. Because color is not just about style, it is about presence.
What Color Analysis Actually Does
Color analysis has been having a moment again, but this time it feels much more modern and approachable. It is less about rigid seasonal categories and more about understanding what truly works for you. Your skin tone, your hair, your natural contrast, and how certain shades can either bring life to your face or quietly take it away.
This is where Shani’s work really stands out. As a certified color analyst trained at Parsons School of Design and mentored by an ex-assistant designer to Gianni Versace, she brings both technical expertise and a strong fashion perspective to the process. Her approach is thoughtful, but also incredibly practical.
When you land on the right palette, the shift is immediate. You look more awake, your features feel more defined, and even your photos require less editing. Getting dressed becomes more intuitive, and the constant second guessing starts to fall away.
Why This Matters for Founders and Creators
At BLOOM, we spend a lot of time talking about visibility. How to pitch yourself, how to create content, how to step into rooms with confidence and be seen. But one of the most overlooked pieces of that conversation is how you actually present yourself visually, especially in a world where so much of what we do is captured on camera.
What you wear and how it translates visually matters more than we often realize. The right color can naturally brighten your skin, enhance your features, and create a level of ease that comes through immediately, whether you are filming a video, taking photos, or sitting across from someone in a meeting. It is not about being overly styled or perfectly put together. It is about feeling aligned with how you are showing up.
From Closet to Content
One of the things I appreciate most about Shani’s approach is how personal it feels. She is not handing you a fixed set of rules or telling you to overhaul your wardrobe. Instead, she helps you understand your style as something that evolves with you and fits into your real life.
Through her work with Styled By Shani, she blends color analysis with everyday styling in a way that feels approachable and useful. It becomes less about buying more and more about choosing better. You start to see your closet differently, edit more intentionally, and make decisions that actually support how you live and work.
That kind of clarity carries into everything. Packing becomes easier, getting dressed becomes faster, and creating content becomes more seamless. When you are building a brand, those small shifts make a big difference.
A Smarter Way to Shop
What makes this even more interesting is how Shani has taken this beyond the closet and into technology. She is also the creator of Telali, a digital platform designed to help you actually use your color analysis in real life.
The concept is simple, but incredibly effective. You can copy and paste a product link or upload a photo, and the app will tell you whether it fits within your color palette. It also curates clothing, beauty, and accessories specifically aligned with your results, so you are no longer guessing or impulse buying pieces that do not quite work.
It is one of those ideas that makes you wonder how it did not exist sooner. Instead of standing in a dressing room second guessing everything or ordering five versions of the same piece online, you have a tool that brings clarity to the decision before you even click “add to cart.”
Even the name reflects that personal connection. Telali comes from “tela,” the Italian root for fabric, and “li,” a Hebrew suffix meaning “mine.” Quite literally, “my fabric.”
Just in Time for Summer
There really is no better time to lean into this. Summer content tends to be lighter, brighter, and more visual than any other season. We are outside more, traveling more, and naturally sharing more of our lives and our routines.
Having a clear understanding of your colors right now simplifies everything. You know what to pack without overthinking it, you know what will photograph well, and you have go-to pieces that you can rely on when it matters. It removes a layer of friction that so many people do not even realize they are carrying.
The BLOOM Layer
This is exactly why we are weaving color analysis into the BLOOM experience. BLOOM has always been about more than just conversations and strategy. It is about giving our community tools they can immediately take with them and use in a real way.
Color, content, and confidence are all connected, and this is one of those elements that quietly supports all three. There is something really powerful about watching that shift happen in real time, when someone sees themselves in the right colors and everything just clicks.
I have a feeling this is going to be one of those moments at BLOOM that people carry with them long after the event ends.
