A Whale of a Tail Weaving

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NECC Editors
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During the early to mid-1800s, Nantucket Island emerged as the unrivaled hub of global whaling activity. Thrilling yet perilous, whaling expeditions embarked from its shores aboard majestic clipper ships, venturing into the vast ocean for hunts that could span years. Simultaneously, lightships served as crucial mobile navigation outposts, where sailors endured lengthy periods at sea, their days marked by a blend of heart-pounding excitement and endless stretches of monotony.

Amidst the tumultuous storms and the adrenaline-fueled pursuit of whales, sailors sought refuge in the art of crafting, often turning to whale bone carving and basket weaving. These maritime creations, born of necessity and ingenuity, evolved from mere utilitarian objects into cherished family heirlooms, treasured and passed down through generations.

Today, Whale Tail Weaving reverently preserves this rich seafaring legacy, offering contemporary wearable masterpieces that pay homage to America’s whaling and lightship history. Founded by second-generation weaver Bridget Wiatrowski, WTW’s Nantucket basket bracelets, necklaces, and accessories are lovingly handcrafted in the time-honored tradition.

Bridget’s childhood memories are painted with images of her mother’s weaving endeavors, a vivid recollection of the laborious process that unfolded in their kitchen. From the sight of the inverted wooden mold with its protruding wooden “fingers” to the sound of steaming-hot towels clutched in her mother’s hands, every detail remains etched in her mind. These memories are a testament to the dedication and craftsmanship that define her work.

Bridget continues to redefine the art of basket weaving, infusing her creations with luxurious leather accents. Her handbag collection stands as a testament to her artistic vision, representing a bold new chapter for both the brand and the artist as they chart a course into the future.

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photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
photo courtesy of Whale Tale Weaving
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Introducing Mark and Graham x Pencil and Paper

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NECC Editors
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photo credit: Jessica Amerson Photography

At New England Coastal Creative, we are all about celebrating creativity, collaborations, and design that inspires, which is why we’re thrilled to highlight the latest partnership between two iconic brands: Mark & Graham and Pencil & Paper Co. This new home collection is a testament to the power of creative collaboration and brings together the bold, whimsical designs of Pencil & Paper Co. with the timeless, personalized touch that Mark & Graham is known for.

photo credit: Jessica Amerson Photography

This collection is made for influencers, creatives, and tastemakers who want to bring style and function to their everyday entertaining. Whether it’s an Instagram-worthy cheese board moment or a beautifully curated tablescape, these pieces offer endless opportunities for content creation and storytelling.

As Kate Lesher, SVP of Mark & Graham, explains, “Pencil & Paper Co.’s design sensibility and creative vision has always inspired us. We are excited to introduce both brands to new audiences with this one-of-a-kind collection.”

"Pencil & Paper Co.’s design sensibility and creative vision has always inspired us. We are excited to introduce both brands to new audiences with this one-of-a-kind collection."

Kate Lesher, SVP, Mark & Graham
photo credit: Jessica Amerson Photography

For influencers looking to create eye-catching content, the collection features everything from scalloped cheese boards and bamboo serving trays to monogrammed keychains and serving pieces. The mix-and-match approach makes it easy to style, perfect for showcasing in product photography, lifestyle shoots, and hosting tips on social media. And with over 100 monogram options, these pieces offer personalized touches that resonate with followers who value unique, curated content.

photo credit: Jessica Amerson Photography

Gen Sohr, Founder of Pencil & Paper Co., emphasizes the importance of making hosting feel fun and effortless, saying, “Adding a monogram takes even the simplest gift and makes it feel even more special… We wanted to create pretty pieces that will make hosting fun and easy.”

For influencers and creators in the NECC community, this collaboration is a perfect example of how two brands can come together to create a collection that is not only visually stunning but also highly functional and content-friendly. Imagine elevating your content with these playful designs that add a touch of luxury and creativity to any space. It’s the kind of collection that encourages your audience to engage, get inspired, and start planning their next event or home update.

“Adding a monogram takes even the simplest gift and makes it feel even more special… We wanted to create pretty pieces that will make hosting fun and easy.”

Gen Sohr, Founder, Pencil & Paper Co
photo credit: Jessica Amerson Photography

Ready to showcase this beautiful collection in your content? Shop the Mark & Graham x Pencil & Paper Co. collaboration below and start creating your next Instagram-worthy moment!

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Talking with Tyler Böe Drexler

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NECC Editors
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In a recent conversation during NE Coastal Creative’s BLOOM Conference in Newport, Rhode Island, Patricia Olson of the Preppy Podcast had the pleasure of sitting down with Tyler Boe Drexler, a dynamic force in the creative industry. From innovative design ideas to navigating the ever-evolving landscape of fashion and marketing, Tyler shared insights that are both inspiring and invaluable. Here’s an excerpt of the conversation. You can listen to Patricia’s full podcast with Tyler here.

 

Patricia: Welcome everyone to The Preppy Podcast. This week, we’re in a special setting—the Tyler Böe store in Newport, Rhode Island.  I’m here with Tyler Drexler. Tyler, thank you for being here.

Tyler: Thanks for having me. I’m so excited to be here.

Patricia: Let’s start with an introduction. Tell us who you are, where you live, and what you do.

Tyler: Sure! My name is Tyler Drexler. I am the Director of Business Development for Tyler Boe, a women’s and men’s lifestyle brand founded by my parents, Sam and Carol Böe, about 15 years ago. We’re here in our Newport store, which has been open for just about the same amount of time. I work on various aspects of business development, including our retail stores, website, social media, and wholesale partnerships with specialty stores across the US.

Patricia: I love how it’s a family affair. Tell us about your childhood. Were you always entrepreneurial and creative?

Tyler: Yes, I was an only child raised in a family deeply rooted in retail and fashion. My father was in the fashion business, and my mother was a photographer. My grandmother was a pioneer in the retail industry. I spent my childhood in showrooms and loved style from a young age. I started working in retail at 14, which is probably illegal now!

Patricia: That’s fascinating. Where did you go to college, and what did you study?

Tyler: I went to SMU in Dallas, Texas. I started as a fine arts major but ended up majoring in communications with minors in English and French. This shift suited me better for my career in fashion and retail.

Patricia: How did Tyler Böe get started?

Tyler: Tyler Böe started as a sweater resource and has grown into a full lifestyle brand with over 300 styles each season. My parents had long careers in fashion, and they leveraged their experience and connections to build the brand. We now have a strong presence in over 500 specialty stores across the US and a growing relationship with Dillard’s.

Patricia: Let’s talk about your career journey. What were some of your roles before joining Tyler Böe?

Patricia: Let’s talk about your career journey. What were some of your roles before joining Tyler Böe?

Tyler: After graduating in 2008, I interned at Chanel and then worked at Theory as an assistant to the creative director. I moved to Hermes, where I did special events and traveled extensively. Finally, I worked at Ralph Lauren as the Director of Global Marketing for Women’s Polo and other brands. Each role provided invaluable experience that I brought to Tyler Böe.

Patricia: What was your role when you joined Tyler Böe?

Tyler: I joined as the Director of Business Development. My focus was on understanding what my parents had built and then elevating it. We relaunched the website, enhanced our social media presence, and worked on improving our marketing strategies.

Patricia: What’s the hardest and best part of your job now?

Tyler: The best part is working with my family and truly caring about my job. The hardest part is that it never really turns off, but that’s also a testament to how much I love it.

Patricia: How do you approach marketing for Tyler Böe?

Tyler: We stay true to our brand identity and focus on storytelling through our collection photo shoots. This approach has helped us maintain a strong brand image and connect with our customers consistently.

Patricia: Who would be your dream customer?

Tyler: We adore Kate Middleton, Blake Lively, and Reese Witherspoon. They embody the style and spirit of Tyler Böe—classic, fun, and timeless.

Patricia: What does preppy mean to you?

Tyler: To me, preppy means classic style—timeless pieces, bright colors, and layers. It’s about having a refined, yet playful wardrobe that stands the test of time.

Patricia: What’s a business tool or resource you recommend?

Tyler: Networking is key. Reach out to people you admire in the industry, maintain those connections, and never be afraid to ask for advice or help.

Patricia: Finally, where can people find you?

Tyler: You can shop us online at TylerBöe.com, in Dillard’s, and in over 500 specialty stores across the US. Follow us on social media @TylerBöeClothing and check out our new TikTok!

Patricia: Thank you so much for sharing your story, Tyler. This has been fantastic.

Tyler: Thank you for having me. It’s been a pleasure.

Stitching to Success: Jessica Chaney and Lycette Designs

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NECC Editors
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From a casual hobbyist to the founder of a thriving needlepoint brand, Jessica Chaney’s journey with Lycette Designs is nothing short of inspiring. Her passion for needlepoint evolved into a successful business, blending creativity and entrepreneurship to create unique and beloved designs. Here, she delves into her path to success, offering insights and inspiration for anyone looking to turn their passion into a flourishing enterprise.

Jessica and Greg Chaney

from hobby to business

Jessica Chaney’s love for needlepoint began at the age of 12. After working in the needlepoint industry during college and managing a store post-graduation, she noticed a gap in the market for cheeky and sassy canvases. “When I moved back to Florida from D.C., I decided to start a canvas company and see where it would go from there,” she recalls.

Starting Lycette was a journey that took several years of planning and development. By 2015-2016, Lycette officially launched, offering wholesale business and eventually expanding into retail with stores in Palm Beach and Newport.

behind the brand

Naming a company is a significant step, filled with pressure and expectations. For Jessica, inspiration came from her great-grandmother. “I wanted the name to be feminine and pretty, embodying community, graciousness, and a sense of humor,” she explains. Lycette, a name suggested by her mother, perfectly encapsulated these values.

Niche Markets & Community Building

Operating in a niche market like needlepoint comes with unique challenges and advantages. Jessica believes that being a bigger fish in a smaller pond allows for easier brand recognition and stronger community ties. “In a niche market, there’s a sense of community. You can connect with other shop owners and industry people, which makes it less lonely,” she says.

scaling challenges

Scaling a business, especially from e-commerce to brick-and-mortar, presents significant hurdles. Jessica highlights the importance of managing cash flow and the stress of expanding to a second location. “Opening is the great part, but keeping it going and trying to grow online is where it gets stressful,” she notes.

Choosing Newport for the second store was strategic, avoiding locations with existing needlepoint shops. “I wanted to be somewhere accessible, like New England, where people could day trip,” Jessica explains. This approach ensured that Lycette could thrive without direct competition.

Navigating Seasonality

Jessica’s experience shows that understanding local markets is crucial. While Palm Beach sees a drop in activity during the summer, Newport remains busy year-round, thanks to its vibrant community. “Newport has schools, the sailing community, and a constant influx of people, making it more year-round,” she explains.

Overcoming Intimidation & Building Confidence

Needlepoint can be intimidating for beginners, but Jessica emphasizes the importance of asking for help. “Needlepoint is like paint-by-numbers with thread. Most people are happy to help if you ask,” she encourages.

the power of social media

Social media is a powerful tool for business growth, but it can also be overwhelming. Jessica admits to feeling the pressure to post curated content regularly. Her New Year’s resolution was to spend more time reading and needlepointing, rather than being glued to her phone. “Setting boundaries with social media is crucial. It’s easy to get sucked in and feel the need to post all the time,” she advises.

“When I moved back to Florida from D.C., I decided to start a canvas company and see where it would go from there.”

Jessica Chaney - Founder, Lycette Designs

a Supportive Company Culture

Jessica’s approach to company culture is centered around friendship and humor. “We all have a sense of humor and work hard, but we also laugh together a lot,” she shares. This camaraderie extends to hosting events like sip and stitches, fostering a sense of community and connection among customers.

overcoming setbacks

One of the biggest challenges Lisette faced was a website hack during COVID-19, forcing them to take orders over the phone. “It was insane, but it allowed us to connect with customers personally during a time when many felt isolated,” Jessica reflects. This experience, though stressful, strengthened customer relationships and created a sense of loyalty.

team building & finding the right people

Finding the right team members is essential for business growth. Jessica’s first hire, Betty, was also her first customer. “I realized I couldn’t do it all and needed someone I trusted who shared our aesthetic,” she says. Her husband, Greg, also joined the team, bringing complementary skills that enhanced the business’s operations.

Long-Term Goals & Future Aspirations

Looking ahead, Jessica’s primary goal is to stay profitable while maintaining flexibility to dream and grow. “I’d love to have a third location someday, but right now, we’re focusing on organizing our backend to ensure a great customer experience,” she shares.

Jessica journey with Lycette is a testament to the power of community, resilience, and staying true to one’s values. Her story serves as an inspiration for creative female entrepreneurs looking to turn their passions into successful businesses.

photo credit: all photos courtesy of Lycette Designs

Finding the Perfect Fit with Addison Bay’s Marghi Adzick

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NECC Editors
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In the fast-paced and competitive world of athleisure fashion, Marghi Adzick, founder of Addison Bay, has carved a niche for herself by curating and later creating elevated activewear that caters to the needs of modern, multitasking women. Her journey from curating top brands to building a direct-to-consumer label offers valuable insights for creative female entrepreneurs.

the birth of a vision

Marghi’s initial idea was to curate a one-stop shop for fashion-forward activewear, featuring 30 brands from fashion capitals like London, LA, and New York. Her goal was to offer hard-to-find brands in one convenient location. However, as she quickly understood her consumer base, she pivoted towards creating Addison Bay’s private label. “Once I understood who my consumer was, I knew exactly what she was doing, where she was going, how she was getting her information,” she explains. This insight led to the launch of Addison Bay’s own label, which sold out within a week of its release in December 2019.

embracing the pivot

The transition from curating other brands to becoming a 100% direct-to-consumer brand brought both opportunities and challenges. Marghi highlights the positives: “The amazing profitability, better margins, brand awareness, and differentiation.” However, the shift also brought significant cash flow challenges, requiring her to be savvy and agile with finances. “I’ve really had to figure that out, and it’s been very challenging along the way,” she admits, emphasizing the importance of adaptability in business.

standing out in a crowded market

In a saturated market, Addison Bay distinguishes itself by designing elevated activewear that women can wear from morning to night. Marghi uses her own lifestyle as inspiration, creating pieces that balance functionality and fashion. “Women are the best multitaskers in the world and we’re always on the go. We need active pieces to keep up with our very active lifestyle,” she says. This approach has resonated with consumers who appreciate stylish yet practical activewear.

INNOVATIVE GROWTH STRATEGIES

Addison Bay’s growth strategy combines traditional digital marketing with a unique focus on in-person events. While digital advertising and influencer marketing are crucial, Marghi credits much of their early success to hosting over 100 events in 2019. “I was like, I’m going to get out there and I’m going to meet the consumer,” she says. This hustle and grit helped build a stable customer base, which proved invaluable when the pandemic hit in 2020.

learning from challenges

Reflecting on her journey, Marghi acknowledges that managing cash flow and building a team have been the most challenging aspects. “You kind of have to throw everything against a wall and see what sticks,” she says. Despite some missteps, she views these experiences as valuable learning opportunities that have shaped the company’s growth.

cultivating a strong team culture

Team culture is paramount at Addison Bay. Core values, prominently displayed in the office, guide the team’s work ethic and attitude. “Attitude is everything,” Marghi insists, emphasizing the importance of maintaining a positive and optimistic spirit. This culture, rooted in her leadership style, fosters a cohesive and motivated team environment.

leading by example

Marghi’s leadership style is shaped by her experience as a captain of the UVA lacrosse team. “I just lead by example because I’m a very, very hard worker,” she says. This work ethic inspires her team, creating a ripple effect that drives the company’s success. She believes in hiring smart, creative, and hardworking individuals, building a team that shares her vision and dedication.

"I believe in my vision and I believe in myself so much."

Marghi Adzick - Founder, Addison Bay

commitment to sustainability

Sustainability is an ever-evolving priority at Addison Bay, with 32% of their fabrics now sourced sustainably. “I’m doing it because it’s right,” says Marghi, highlighting her dedication to ethical fashion practices. Before partnering with any factories, Addison Bay conducts thorough evaluations to ensure ethical labor and working conditions. The company is steadfast in its commitment to using sustainable fabrics whenever possible, integrating this principle into their production process over the years.

“In terms of sustainability, 32% of our fabrics are sustainable. That wasn’t our mission six years ago, but it has since become an integral part of our production process,” Marghi explains.

celebrating milestones

From being featured on the Today Show to hosting a memorable field trip for her daughter’s kindergarten class, Marghi has had many “pinch me” moments. These experiences, both flashy and personal, highlight the impact Addison Bay has had on her life and others.

vision for the future

Marghi’s journey is not just about managing daily tasks; it’s also about inspiring the next generation. She hosts field trips for young girls to Addison Bay’s headquarters, sharing her story and encouraging them to pursue their dreams.

“When I started the company with Annie, my daughter, in my belly, I was like, I just hope that someday that she will know that she can do anything she wants in this world.”

With ambitious goals, Marghi envisions Addison Bay as a $200 million company. Her plans include opening more stores, expanding her team, and building their own warehouse. “Achieving that, it’s all going to be little by little,” she says, emphasizing the importance of patience and steady growth. Marghi’s belief in her vision and her team fuels her optimism for the future.

Marghi Adzick’s journey with Addison Bay is a testament to the power of adaptability, hard work, and unwavering belief in one’s vision. Her story offers valuable lessons for creative female entrepreneurs, highlighting the importance of understanding your consumer, embracing challenges, cultivating a strong team culture, and staying true to your values. As Addison Bay continues to grow, Marghi’s commitment to her vision and her team will undoubtedly propel the brand to new heights.

photo credit: all photos courtesy of Addison Bay

From Finance to Fashion: Jocelyn Gailliot’s Journey to Co-Founding Tuckernuck

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NECC Editors
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Jocelyn Gailliot is a name that resonates with many in the world of creative entrepreneurship. As a co-founder of Tuckernuck, a beloved lifestyle brand known for its curated collections and authentic connection with its customers, Jocelyn has become a beacon of inspiration for female entrepreneurs everywhere. Her journey from a childhood steeped in entrepreneurial ventures to leading a successful, multi-generational brand is a testament to the power of resilience, creativity, and unwavering commitment to one’s vision.

early life and influence

Jocelyn’s entrepreneurial spirit was nurtured from a young age, thanks to her family’s influence. “My brother and I were always starting little businesses,” she recalls. “We did everything from painting flip-flops to running kids clubs and lemonade stands. Watching our parents build businesses, we absorbed the highs and lows of entrepreneurship. It became part of our DNA.” Growing up in Georgetown, Jocelyn and her brother were partners in numerous ventures. “We were all over the mean streets of Georgetown,” she says with a smile. “We had every business you could imagine, and to us, it was so much fun.” This early exposure to business and the support of entrepreneurial parents laid a strong foundation for her future endeavors.

the birth of tuckernuck

The idea for Tuckernuck was born out of a desire to create an online space where customers could discover unique, stylish brands that offered more than just fashion. “We wanted to capture the essence of those carefree New England summers and the incredible boutiques we visited,” Jocelyn explains. Together with her sister Maddie and Maddie’s best friend from Penn, September, Jocelyn launched Tuckernuck in 2013.

from finance to fashion

Before venturing into fashion, Jocelyn spent eight years in finance, an experience she credits as a crucial learning period. “Investment banking gave me a solid understanding of business fundamentals and what drives success,” she says. However, the corporate world left her yearning for something more personal and fulfilling. “I felt unfulfilled giving other people money to build their dreams. I wanted to be that entrepreneur following my passion.”

navigation early challenges

The early days of Tuckernuck were filled with challenges and setbacks. Jocelyn and her co-founders faced numerous rejections and financial hurdles. “We almost went bankrupt several times,” she admits. “But those challenges forced us to truly understand our customer and adapt to their needs.” Jocelyn’s ability to pivot and remain humble was key to Tuckernuck’s survival and growth.

A pivotal moment came when the brand Barbour took a chance on Tuckernuck. Jocelyn recounts the lengths they went to secure this partnership, including staging a store in her parents’ garage to convince Barbour of their legitimacy. “That brand gave us the credibility to start becoming a real company,” she says. This tenacity and creativity in overcoming obstacles are hallmarks of Jocelyn’s entrepreneurial journey.

building trust & authenticity

A cornerstone of Tuckernuck’s success has been its authentic connection with customers. “We always wanted to be a trusted, safe place for our customers,” Jocelyn notes. This authenticity extends to their marketing approach, using real people as models long before it became a trend. “We didn’t have the budget for professional models, so we used real, relatable people, which resonated deeply with our audience.”

growth & expansion

Despite initial plans for rapid growth, Tuckernuck’s journey has been marked by patience and steady progress. “We had dreams of a billion-dollar valuation within three years, but reality required us to build slowly, with a lot of grit and little money,” Jocelyn reflects. Today, Tuckernuck boasts 150 full-time employees, with plans to expand its brick-and-mortar presence in key markets like New York City, Dallas, and Chicago.

innovative product development

Jocelyn’s passion for creating products that meet her customers’ needs is evident in Tuckernuck’s diverse offerings. From athleisure inspired by her love of tennis to practical, wipeable tabletop items, each product is designed with the busy, modern woman in mind. “We want to make her life easier and more stylish,” Jocelyn says. The development of these products often stems from Jocelyn’s personal experiences and the needs she identifies in her daily life. For instance, the tabletop collection was inspired by the desire to create beautiful, yet practical, settings for her family’s nightly dinners during the COVID-19 pandemic.

“We wanted to capture the essence of those carefree New England summers and the incredible boutiques we visited.”

Joceyln Gailliot, Founder Tuckernuck

customer centric approach

Understanding and listening to the customer has always been at the heart of Tuckernuck’s strategy. “Our customer is our biggest inspiration,” Jocelyn states. “Whether she’s a busy working mom or a full-time mom, we aim to provide products that fit seamlessly into her lifestyle.” This customer-centric approach extends to their new VIP program, which focuses on loyalty through exceptional products and experiences rather than just discounts.

collaborations & community

Collaborations have played a significant role in Tuckernuck’s growth. Jocelyn highlights the success of partnerships with influencers and other brands, which have helped expand their reach and enhance their product offerings. “Cross-collaborating with brands and designers who have great taste is something we love,” she says. “It’s about creating dream collections that resonate with our customers.”

practical entrepreneur advice

For aspiring female entrepreneurs, Jocelyn’s journey offers several practical lessons. One key piece of advice is to remain patient and adaptable. “We had to be patient and continue to adapt,” she says. Jocelyn also emphasizes the importance of building strong relationships, particularly with banks and other financial institutions. Her strategic approach to securing a line of credit early on was crucial to Tuckernuck’s growth. Jocelyn’s story also underscores the importance of authenticity and staying true to one’s vision. “Everything we put out there is so authentic to us,” she says. This authenticity has helped Tuckernuck build a loyal customer base and stand out in a crowded market.

looking towards the future

As Tuckernuck looks to the future, Jocelyn remains committed to maintaining the brand’s authenticity and connection with customers. “We want to continue being that trusted source for our customers, providing inspiration and beautiful products that fit their lives,” she says. Expansion plans include new store locations and ongoing product innovation to meet the evolving needs of their loyal customer base.

Jocelyn Gailliot’s journey is a testament to the power of perseverance, authenticity, and a deep understanding of one’s customer. Her story provides invaluable lessons for creative female entrepreneurs looking to build their own successful ventures. From embracing early challenges to fostering genuine connections and continuously innovating, Jocelyn’s path with Tuckernuck offers a blueprint for entrepreneurial success. For female entrepreneurs, Jocelyn’s advice is clear: “Stay patient, stay humble, and always listen to your customer. Your authenticity and passion will set you apart and drive your success.” Jocelyn Gailliot is not just a successful entrepreneur; she is a role model for women everywhere, proving that with determination and a clear vision, anything is possible.

12 Engaging Strategies for Small Businesses: Avoiding Common Pitfalls

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NECC Editors
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Starting a small business is an incredible journey, filled with ups and downs, trials and tribulations. While it can be incredibly rewarding, small business owners often find themselves facing unexpected challenges along the way. Whether it’s finding ways to stay relevant, overcoming financial hurdles, or navigating the tricky world of marketing, small business owners have a lot to contend with. But fear not! With the right strategies, you can overcome common pitfalls and build the business of your dreams. We’ve got  12 engaging strategies to help you avoid common pitfalls and thrive as a small business owner.

• AVOIDING COMMON PITFALLS •

find your niche

One of the biggest mistakes small business owners make is trying to be everything to everyone. Instead, try to find a specific niche that aligns with your passions and skills, and focus your efforts on serving those customers exceptionally well.

• AVOIDING COMMON PITFALLS •

build a strong brand

A strong brand is essential for any small business looking to stand out in a crowded marketplace. Develop a clear brand message, create a distinctive visual identity, and establish a consistent voice across all platforms.

• AVOIDING COMMON PITFALLS •

embrace digital

Digital channels offer small businesses an incredible opportunity to reach new customers and build relationships with existing ones. Make sure your website is optimized for search engines, create compelling content, and utilize social media to stay top-of-mind with your audience.

• AVOIDING COMMON PITFALLS •

stay focused on financials

Lack of financial planning is one of the most common pitfalls for small businesses. Stay on top of your finances by tracking income and expenses, setting realistic budgets, and regularly reviewing your financial statements.

• AVOIDING COMMON PITFALLS •

continuously learn

Running a small business is a constant learning experience. Stay abreast of industry trends, seek out professional development opportunities, and never stop trying new things.

• AVOIDING COMMON PITFALLS •

stay agile

Small businesses have the advantage of being able to pivot quickly when things aren’t working. Embrace a “fail fast, learn fast” mentality and be willing to adjust your strategies as needed.

• AVOIDING COMMON PITFALLS •

focus on the customer

The customer should always be at the center of your business strategies. Stay in touch with your customers’ needs and preferences, and make sure they feel valued and appreciated.

• AVOIDING COMMON PITFALLS •

innovate & differentiate

In today’s fast-paced business world, it’s not enough to just offer a good product or service. Find ways to innovate and differentiate your offerings to stand out from the competition and provide a unique value proposition to clients.

• AVOIDING COMMON PITFALLS •

build strong relationships

Strong relationships are the foundation of any successful business. Take the time to cultivate relationships with customers, stakeholders, and potential partners.

• AVOIDING COMMON PITFALLS •

stay organized

With so many competing priorities, small business owners can easily become overwhelmed. Develop systems and processes to stay organized, prioritize tasks, and optimize your workflow.

• AVOIDING COMMON PITFALLS •

be resilient

Small business ownership is not for the faint of heart. You will face setbacks and challenges along the way, but the key is to stay resilient and persevere through difficult times.

• AVOIDING COMMON PITFALLS •

collaborate & partner

Collaboration and partnerships are essential for small businesses looking to grow and expand. Seek out like-minded partners and collaborators who share your vision and mission.

• AVOIDING COMMON PITFALLS •​

creatively speaking...

Starting and running a small business isn’t easy, but with the right strategies, it can be incredibly rewarding. By embracing these 12 engaging strategies to avoid common pitfalls, you’ll be well on your way to building a thriving small business that makes a real impact in the world. Remember, success is a journey, not a destination, and the key is to stay focused, stay agile, and never stop learning and growing. Good luck!

8 Fun and Effective Strategies to Build a Subscriber Community

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NECC Editors
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As a creative entrepreneur, you’re always looking for new ways to connect with your audience and grow your business. One of the most effective ways to do this is by building a subscriber community around your brand. Not only will this help you establish a loyal following, but it can also drive traffic to your website and increase sales.

In this blog post, we’re going to share eight fun and effective strategies you can use to build a subscriber community. From creating valuable content to hosting giveaways, these tips will help you engage with your audience, build trust, and grow your business.

• BUILDING A SUBSCRIBER COMMUNITY •

create valuable content

Providing your subscribers with valuable content is the key to building a successful subscriber community. Whether it’s blog posts, videos, or social media content, make sure that everything you create is focused on delivering value and solving the problems of your target audience.

• BUILDING A SUBSCRIBER COMMUNITY •

consistent communication

Consistent communication is crucial in building a subscriber community. Make sure to communicate regularly through email, social media, or other channels. This way, you can cultivate a strong relationship with your audience and maintain their interest in your brand.

• BUILDING A SUBSCRIBER COMMUNITY •

host giveaways

Everyone loves free stuff, and hosting giveaways is a great way to build excitement and engagement around your brand. Create a giveaway that aligns with your brand and encourages subscribers to sign up and share with their friends.

• BUILDING A SUBSCRIBER COMMUNITY •

utilize social media

Social media platforms like Instagram, Twitter, and Facebook can be a great way to connect with your audience and build a subscriber community. Make sure to utilize these platforms to their full potential by posting regularly, using hashtags to increase visibility, and engaging with your followers.

• BUILDING A SUBSCRIBER COMMUNITY •

create a facebook group

Facebook Groups are a great way to build a close-knit online community around your brand. You can create a group that focuses on a specific topic or interest related to your brand and invite subscribers to join. Within the group, you can share your content, host discussions, and ask for feedback from your members.

• BUILDING A SUBSCRIBER COMMUNITY •

host live events

Live events like webinars, workshops, and meetups provide a unique opportunity to engage with your audience in real-time. By hosting these events, you can connect with your subscribers, answer questions, and provide value in a more personal and interactive way.

• BUILDING A SUBSCRIBER COMMUNITY •

provide exclusive content

Providing exclusive content to your subscribers is a great way to reward them for their loyalty and encourage them to stay engaged with your brand. This could be in the form of access to a private community or exclusive content like webinars, workshops, or behind-the-scenes footage.

• BUILDING A SUBSCRIBER COMMUNITY •

partner with other brands

Partnering with other brands is a great way to expand your reach and build a subscriber community. You can collaborate with influencers, guest post on other blogs, or even create joint products with other businesses that align with your brand.

• BUILDING A SUBSCRIBER COMMUNITY •

topic takeaways

1. Share Wins and Challenges:

  • Connect with subscribers by sharing real successes and challenges on social media.
  • Personalize the journey, building trust and sparking genuine conversations.
  • Humanize your work for a shared experience that fosters a strong sense of community.

2. Foster Togetherness with Inclusive Language:

  • Use inclusive language to create a sense of togetherness.
  • Opt for “our” instead of “mine” to give subscribers a sense of ownership.
  • Cultivate connectedness by addressing subscribers as part of the community.

3. Empower Subscriber-Led Initiatives:

  • Prioritize empowering subscriber-led initiatives.
  • Allow your audience to shape the direction and culture of the community.
  • Recognize subscribers as co-creators, fostering engagement and collaboration.

4. Initiate Discussions, Not Just Content:

  • Differentiate between an audience and a community.
  • Initiate meaningful discussions to engage and involve your community.
  • Use social media to post questions or topics that ignite discussion among followers.

5. Create a Shared Communication Space:

  • Foster community cohesion by creating a shared communication space.
  • Enable meaningful conversations, teamwork, and a sense of identity.
  • Allow your community to sustain itself even when you aren’t actively participating.

6. Brainstorm Value-Adding Ideas:

  • Go beyond minimal effort in newsletter and subscriber communication.
  • Hold strategic meetings to brainstorm ideas that add genuine value.
  • Focus on cutting through the clutter of inboxes to enhance brand equity.

7. Encourage Subscriber Contributions:

  • Foster a lasting relationship by encouraging subscribers to contribute.
  • Create a collaborative atmosphere through community-created content.
  • Highlight the importance of collaboration over a one-sided publisher-subscriber dynamic.

8. Show Subscriber Appreciation Regularly:

  • Express appreciation for loyalty, support, and engagement.
  • Implement regular giveaways and discounts to express gratitude.
  • Highlight questions or comments from community members to make them feel heard and valued.
• BUILDING A SUBSCRIBER COMMUNITY •

creatively speaking...

Building a subscriber community takes time and effort, but by implementing these strategies, you can create a strong and engaged audience around your brand. Remember to focus on creating valuable content, communicating consistently, and engaging with your subscribers through various channels. With dedication and perseverance, you can build a loyal subscriber community that will help you grow your business for years to come.

S Corp vs LLC: Which Business Type is Right for Your Creative Ventures?

By
NECC Editors
-
0

As a creative entrepreneur, you have probably considered starting your own business, and you now find yourself wondering about the different business types that are available to you. There are many business structures to consider, but two of the most common are the S corporation and the limited liability company (LLC). Although they both offer unique benefits, they can have different tax implications and legal structures that might make one option better for your creative ventures. In this blog post, we’ll explore the differences between S Corps and LLCs, and help you decide which business structure is right for you.

• S Corp vs LLC •

Legal Structure

The most significant difference between S Corps and LLCs is their legal structure. Corporations are legally separate entities that are owned by shareholders, and LLCs are seen as a separate legal entity from its owners. In S Corps, shareholders have voting rights and control of the business, and in LLCs, members have more control over business functions. Additionally, corporations must abide by stricter laws and regulations that cover governance, shareholder rights, and reporting requirements, while LLCs have more flexibility and leniency, meaning the company can be run in any way that members see fit.

• S Corp vs LLC •

Taxes

When it comes to taxes, LLCs are considered “pass-through” entities that are not taxed as separate legal entities, meaning the company’s profits are passed to its members, and their personal taxes factor in the profits and losses. An S Corp is also a pass-through entity but is subject to stricter tax rules and regulations that must be abided by. Owners of S Corps must pay employment taxes for themselves depending on how much they consider to take in as salary, which is typically a requirement to be determined by the IRS.

• S Corp vs LLC •

Ownership

The ownership structure is also something to consider when choosing between S Corps and LLCs. S Corps have strict requirements, limiting the number of shareholders to 100 and requiring them to be US citizens. LLCs, on the other hand, have no such restrictions and can have an unlimited number of members. This can be an attractive feature for creative entrepreneurs, especially those who wish to include foreign investors or entrepreneurial friends.

• S Corp vs LLC •

Liability

One of the major benefits of an LLC structure is limited personal liability. Members of the LLC are not personally responsible for the company’s debts, obligations, and liabilities. S Corps, on the other hand, offer limited liability to its shareholders, but they risk being held liable for personal taxes, debts, and liabilities if they don’t follow strict rules about formalities such as holding board meetings, keeping minutes, and electing officers.

• S Corp vs LLC •

Administrative Requirements

LLCs have fewer legal formalities to abide by compared to corporations. They can choose to be manager-run or member-run, depending on how they want their business to be managed. These factors play a significant role in the administrative requirements of an LLC. However, if you’re looking to form an S Corp, you will have more paperwork and filings to complete than when forming an LLC. S Corps have more documentation requirements, such as bylaws, shareholder agreements, annual meetings, and minutes.

Creatively Speaking......

That all said, choosing between an S Corp and an LLC has more to do with the specific needs of your creative ventures. It’s crucial to understand and consider the differences between the two structures before making the decision to form either. An LLC is the most suitable form of business for individual entrepreneurs, small businesses, and those wanting more flexibility in the operation of their business. S Corps are the best for companies that want shareholders to have voting rights and want to follow set conventions and formalities. It’s also crucial to consider legal regulations, taxes, ownership structure, liability, and administrative requirements when making your decision. Forming a business is an exciting step, and understanding which business structure is best for your creative ventures can be a crucial step towards the success of your business.

Cultivating Digital Kinship: 8 Effective Strategies to Build Subscriber Community

By
NECC Editors
-
0
person using macbook pro on table
Photo by Antoni Shkraba on Pexels.com

Welcome to the digital landscape where content and community hold the power to forge connections. Building a subscriber community in the ever-changing online world is more than just numbers – it’s about creating a sense of digital kinship. Whether you’re a content creator, marketer, or business owner, building a loyal subscriber community is crucial for navigating the vast realms of the internet.

In this blog post, we’ll dive into the art of cultivating digital kinship and explore eight effective strategies to build a thriving subscriber community. From creating compelling content to fostering engagement and loyalty, these strategies will be your roadmap to meaningful connections in the digital realm. Let’s embark on this journey together and discover how to turn passive subscribers into engaged community members who not only consume your content but actively contribute to your vibrant digital space.

1. Share Wins and Challenges:
– Connect with subscribers by sharing real successes and challenges on social media.
– Personalize the journey, build trust, and spark genuine conversations.
– Humanize your work for a shared experience that fosters a strong sense of community.

2. Foster Togetherness with Inclusive Language:
– Use inclusive language to create a sense of togetherness.
– Use “our” instead of “mine” to give subscribers a sense of ownership.
– Cultivate connectedness by addressing subscribers as part of the community.

3. Empower Subscriber-Led Initiatives:
– Prioritize empowering subscriber-led initiatives.
– Let your audience shape the direction and culture of the community.
– Recognize subscribers as co-creators, fostering engagement and collaboration.

4. Initiate Discussions, Not Just Content:
– Build a community, not just an audience.
– Start meaningful discussions to engage and involve your community.
– Use social media to post questions or topics that ignite discussion among followers.

5. Create a Shared Communication Space:
– Foster community cohesion by creating a shared communication space.
– Enable meaningful conversations, teamwork, and a sense of identity.
– Allow your community to sustain itself even when you’re not actively participating.

6. Brainstorm Value-Adding Ideas:
– Go beyond the bare minimum in newsletter and subscriber communication.
– Hold strategic meetings to brainstorm ideas that genuinely add value.
– Focus on standing out in crowded inboxes to enhance your brand’s reputation.

7. Encourage Subscriber Contributions:
– Foster a lasting relationship by encouraging subscribers to contribute.
– Create a collaborative atmosphere through community-created content.
– Highlight the importance of collaboration over a one-sided publisher-subscriber dynamic.

8. Show Subscriber Appreciation Regularly:
– Express gratitude for loyalty, support, and engagement.
– Implement regular giveaways and discounts to show appreciation.
– Highlight questions or comments from community members to make them feel heard and valued.

KEY TAKEAWAYS
Building a community goes beyond numbers – it’s about engagement and a shared sense of purpose.
– Share wins and challenges transparently to build trust.
– Use inclusive language to make subscribers feel like part of the team.
– Empower subscribers to take the lead in initiatives.
– Foster dialogue, not just pushing content.
– Create a shared communication space for your subscribers.
– Brainstorm valuable ideas to genuinely add value to your audience.
– Encourage and feature contributions from your subscribers.
– Show regular appreciation through giveaways and acknowledgments.

QUICK TIPS:
Your subscribers are the backbone of your brand’s community. Invest in them thoughtfully and see the impact in brand loyalty, higher engagement, and a stronger bottom line. Here are some action items to get you started.

1. Create Personalized Shoutouts
Why It’s Effective: People appreciate recognition. Personalized shoutouts make subscribers feel valued and acknowledged.
Tip: Rotate shoutouts regularly to ensure everyone experiences the love over time.

2. Access VIP ‘Behind-the-Scenes’ Content
Why It’s Effective: Exclusive content fosters a sense of belonging and privilege among your subscribers.
Tip: Showcase Insta-worthy ‘Behind-the-Scenes’ moments to reveal your human side. Authenticity is key.

3. Organize Virtual Meet-and-Greets
Why It’s Effective: A virtual meet-and-greet replicates a real-life hangout, fostering stronger connections among community members.
Tip: Introduce themes to keep these gatherings engaging and enjoyable. Think: ‘Pajama Party’ or ’80s Flashback.’

4. Highlight a Subscriber of the Month
Why It’s Effective: Everyone loves recognition. This not only encourages interaction but also strengthens the sense of community.
Tip: Clearly define the selection criteria so people know how to become the month’s featured star.

5. Encourage Fan Art or Stories
Why It’s Effective: User-generated content showcases an engaged community and provides free advertising!
Tip: Showcase the best pieces on your website with proper credit, creating a fan love mini-gallery.

6. Reward Loyalty
Why It’s Effective: Loyal fans are the backbone of any successful brand. Acknowledging and rewarding their loyalty keeps them engaged.
Tip: Provide exclusive discounts or freebies to long-term subscribers. A little generosity goes a long way.

7. Conduct Polls and Gather Preferences
Why It’s Effective: Involving your audience in decisions, such as upcoming content or merchandise, makes them feel engaged and invested in your journey.
Tip: Keep polls light and enjoyable. You’re building a community, not running a political campaign.

8. Host Regular Q&A Sessions
Why It’s Effective: Q&A sessions provide valuable insights and offer a platform for subscribers to voice their thoughts and curiosities.
Tip: Make it a weekly or bi-weekly event to generate anticipation and consistent engagement.

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