TUESDAY, JUNE 2
The Kickoff
Ocean House · Watch Hill, Rhode Island
OCEAN HOUSE · WATCH HILL, RI
Kickoff Cocktail Party
Your BLOOM weekend begins Tuesday night at one of the most iconic properties on the New England coast. Golden hour. Ocean views. The women you are about to spend the next two days building alongside.
This is where it all starts — the conversations, the connections, and the energy that carries through everything that follows.
INCLUDED WITH 2-DAY TICKET
WEDNESDAY, JUNE 3
Build the Brand
Weekapaug Inn · Weekapaug, Rhode Island
Dr. Daryl Appleton opens the day and is available throughout for 1:1 and breakout coaching — because everything that follows is built on this foundation.
Morning
7:00 – 8:00 AM
Morning Yoga with Nicole Carstensen — or — Coffee & AI with Kim
Choose your morning: an energizing yoga reset with Nicole, or a casual founder-to-founder conversation on how AI can support your content, workflow, and business without losing your voice.
8:00 – 9:00 AM
Breakfast
A relaxed start before the day’s programming begins.
9:30 – 10:15 AM
Finding Your Voice — Say It Without Saying Sorry
Dr. Daryl Appleton
Confidence, boundaries, self-advocacy — the inner work that makes everything else land. Available all day for 1:1 and breakout coaching.
10:30 – 11:15 AM
What brands are actually looking for
Kate Lesher — Mark & Graham
Customer-driven storytelling, brand partnerships, and what it really means to lead and grow a DTC company right now.
12:00 – 12:45 PM
The Community Conversation — Building a Brand from the Inside Out
Sarah Sadie Newett
Two decades as a professional dancer, aerialist, and movement creator — and a brand built entirely from the heart out. Because luxury and purpose aren’t opposites. They’re the point.
12:45 – 2:00 PM
Lunch + Spotlight New England — Live On Site
Ashley Erling & Audrey McClelland
Spotlight New England — airing daily at 12:30 PM on WPRI — broadcasting live and capturing BLOOM moments. Select attendees will have guest spots on the show.
Afternoon
2:30 – 4:30 PM
Create & Capture at Camp Weekapaug
Jane Beiles — New York Times contributor
Hands-on iPhone photography and storytelling on the grounds — bike rides, Quonnie Pond, coastal exploration. Leave with real content and a completely different way of seeing your brand.
4:30 – 5:30 PM
Golden Hour Prep
Time to reset and get ready for the evening ahead.
AVAILABLE THROUGHOUT THE DAY — BY APPOINTMENT
The Practice Lab
Dr. Daryl Appleton
Small-group coaching on pricing, boundaries, confidence, and communication.
Fine-tune your pitch
Cru of Two PR
A working session to sharpen your media pitch. Leave with an actual better pitch.
Color confidence
Shani Breiman — Telali
Color analysis to help you show up more confidently on camera and in every room that matters.
Legal Eagle
Laney Flanagan — Wolf Greenfield
Trademark and copyright basics every creative needs to protect their brand from larger companies, fake accounts, and AI.
Women’s Health Open Q&A
The questions you want to ask but never can — answered by an incredible women’s health expert.
Evening
6:00 – 6:30 PM
Founder Conversation: Sue Sartor
In conversation with Kylie McCollough — Mott & Chace Sotheby’s
How the founder becomes the face, the story, and the selling point of everything they build.
The Evening
Lobster bake dinner · Boat rides on the Quonnie Queen · 6:30 – 8:00 PM
Mahjong & Moonlight — s’mores under the stars · 9:00 PM onward
Every moment at BLOOM is content for your brand.
THURSDAY, JUNE 4
Put Yourself Out There
Weekapaug Inn · Weekapaug, Rhode Island
Everything you built on Wednesday, you take into the world on Thursday.
Morning
7:00 – 8:00 AM
Morning Yoga with Nicole Carstensen — or — Coffee & AI with Kim
Choose your morning: a final reset with Nicole, or Coffee & AI with Kim.
8:00 – 9:00 AM
Breakfast
9:00 – 9:45 AM
Stories That Make Them Turn the Page
Tracey Minkin & Andrea McHugh
The story is always there — most founders just haven’t found it yet. A fireside on learning to see it, shape it, and tell it in a way that makes people lean in and never want to look away.
9:45 – 10:30 AM
Working with influencers and content creators
Reesa Lake — LTK
Brand partnerships, working with creators, and how to make the influencer economy work for your brand.
10:45 AM –
12:00 PM
12:00 PM
Media, Influencer & Editor Huddle
What they’re looking for, how they discover stories, and what makes a pitch land — straight from the people who decide.
12:00 – 12:45 PM
Pitch Studio
Practice your pitch with your peers. Refine your messaging and get ready for The Great Pitch.
12:45 – 2:30 PM
The Yankee Pitch
Kim Knox Beckius — Yankee Magazine
It is time to pitch. Kim Knox Beckius of Yankee Magazine is here to listen — and to reward a lucky attendee or two with a feature on NewEngland.com. This is the kind of opportunity that does not come around twice.
THROUGHOUT THURSDAY
The Practice Lab — Dr. Daryl Appleton
Back in the room all day for continued 1:1 coaching and breakout sessions.
JOIN US AT BLOOM
Choose Your Experience
Come for a day or stay for the full weekend. Either way, you will be in the room.
1-DAY PASS
$495
- Full access to one day of sessions, speakers, and workshops
- Choose Wednesday — Build the Brand
- Or Thursday — Put Yourself Out There
- Access to all that day’s programming and community
FULL EXPERIENCE
2-DAY PASS
$995
- Tuesday night cocktail party at Ocean House, Watch Hill
- Full Wednesday — Build the Brand
- Full Thursday — Put Yourself Out There
- Wednesday lobster bake dinner
- Boat rides on the Quonnie Queen
- Mahjong & Moonlight evening
- All sessions, activations, and community
Spots are intentionally limited. This community fills up fast.
