Jewelry with a Splash: Patsy Kane’s Coastal Creations from New England

First things first—how did you decide on the name Patsy Kane for your brand?

With a laugh, Patsy shares, “It’s my name! Since I’m a one-woman company (with HUGE help from my husband), it felt like a natural choice.” Her brand name is more than just a label; it’s a stamp of her identity and her dedication to creating every piece by hand.

What inspired you to start your own jewelry brand?

“It all started with my best friend,” she explains, reflecting fondly. “She was going through a divorce and started making jewelry as a way to get out of the house and do something fun. We eventually had so much jewelry that we each started side hustles. I’ve always been a maker—needlepoint, sewing, knitting—so it was a natural fit for me.” Patsy’s journey into jewelry began as a shared experience, but it became her own adventure, blending a love for crafting with the thrill of running a small business.

How would you describe your style or aesthetic?

Patsy lights up when she talks about her designs. “Nautical, coastal, maritime, classic New England style,” she says. “I’ve always been happiest on or around the water, and that naturally influences my work.” Her pieces embody the timeless beauty of the sea, echoing New England’s storied shores and all the charm of seaside living.

Have you always had a passion for jewelry?

“Oh, absolutely! I’ve been a jewelry lover from day one. Making pieces to my own specifications feels like a dream come true,” she says with a smile. For Patsy, jewelry is more than just an accessory; it’s a personal art form, a way to connect her love of design with her love for the coast.

Who or what has inspired you most in this field?

“The ‘what’ is the thrill of going from an idea to an actual piece of jewelry,” she explains, “and the ‘who’ is Holly Christensen, founder of Dune Jewelry. Holly started at her kitchen table and grew her brand internationally. I even connected with her mentor through the SBA’s SCORE Program, which helped me immensely in learning how to build a business.” Patsy’s inspiration is as much about the journey as the destination, following in the footsteps of those who’ve transformed their passions into thriving brands.

What has been the most rewarding part of running your own business?

“Connections—100%,” she says enthusiastically. “I’ve met so many wonderful people along the way, from customers to vendors to suppliers. I learn something from every encounter.” For Patsy, the joy of building her brand lies not only in crafting jewelry but also in the relationships she’s built along the way.

And the biggest challenge?

“Marketing! I’m not an intuitive marketer,” she admits. “I straddle old-school meets new-school media, and it’s been a steep learning curve. Thankfully, I’ve worked with amazing teams like Shorelines Illustrated and Blue Seven Studio to help with PR.” Patsy’s journey into marketing is a reminder that even seasoned creators have new skills to learn, and her openness to support has helped her brand grow.

What’s inspiring you creatively right now?

She beams, “My collaboration with Heather Ketcham, owner of Ketcham Supply—the first manufacturer of the wire mesh lobster trap. Together, we brought our Ketcham Lobster Trap pendant from a sketch on a cocktail napkin to a trademarked design carried in fine retail stores across New England. We’ve even expanded with Lobster Pendants, Earrings, and an Oyster Gauge Pendant.” Patsy’s creative energy thrives on collaboration, and her partnership with Ketcham Supply is a testament to her love for celebrating New England’s iconic maritime history.

How have the sites and scenes of New England influenced your brand?

“New England has everything—classic boats, stunning beaches, charming harbors, and coastal architecture. All of that shows up in my designs,” she says. Her pieces are like small souvenirs of New England’s most beloved landscapes, bringing a bit of coastal charm to all who wear them.

What’s your perfect New England day?

“Oh, that’s a tough one! It’s a toss-up between being on our boat in the waters around Marblehead or on our bayside beach on Cape Cod,” Patsy says. “Both involve coffee, a packed cooler, friends, and a day that ends with a cold IPA and lobster.” For Patsy, the perfect day is filled with the simple pleasures of coastal life, the same elements that inspire her brand.

Do you have a dream project or collaboration?

Without hesitation, she says, “I’d love to work with Dune Jewelry! Holly Christensen is a design idol and business goal of mine. Plus, in 2025, we’re excited to begin offering our designs in 14 kt gold.” Patsy’s admiration for Holly and her plan to expand her line show her dedication to growth and quality. She’s set on elevating her brand while staying true to her coastal roots.

Where do you see the brand in 5 years?

“I hope to expand our retailer network and eventually bring on help with social media and photography while I focus on design,” she says. Patsy’s vision for the future is rooted in meaningful growth. She wants her jewelry to reach a broader audience while remaining deeply involved in the creative process she loves.

What’s the best advice you’ve received?

“My dad always said, ‘When you’re talking, you’re not listening. Listen to learn, not to reply.’ He also taught me never to feel confined by a form—he’d say, ‘Complete your answers in the margins if you have to.’” Patsy’s wisdom, both personal and professional, reflects her open-minded approach to learning and adapting, qualities that have fueled her success.

Favorite inspirational quote?

“A rising tide lifts all boats,” she says, quoting JFK. This quote embodies Patsy’s philosophy, a reminder that success is best when shared. She lives by this sentiment, supporting and collaborating with others along her journey.

In Patsy’s Own Words

Patsy Kane Wiswell’s journey is a testament to the power of passion, creativity, and community. Her jewelry celebrates the beauty of New England, bringing the charm of the coast to her customers. Through every design, connection, and collaboration, Patsy’s brand is about more than jewelry; it’s about carrying the spirit of coastal New England wherever you go.