Fashion enthusiasts recently gathered at GrayBarns at Silvermine for a chic Max Mara Pop-Up, presented by City Country Beach. Set against the timeless backdrop of GrayBarns, this stylish event offered an exclusive glimpse into Max Mara’s iconic fall collection. Hosted by City Country Beach’s own Lizzi Bickford Meadow and Jaimee Marano Lunderborg, the pop-up combined luxury fashion with cozy experiences, including a flower bar, coffee and pastry cart, and the GrayBarns Mercantile transformed into the Max Mara Café. The event was a perfect blend of style, community, and elevated living—an unforgettable day for all who attended.
the setting
GrayBarns at Silvermine once again proved to be the perfect venue, combining rustic charm with understated elegance. As guests arrived, they were instantly immersed in the serene yet stylish atmosphere, with the surrounding nature providing a calming backdrop to the fashion-forward event. GrayBarns’ iconic Mercantile was transformed into the Max Mara Café, where guests could grab delicious treats and enjoy the experience with a cozy, relaxed vibe.
fashion highlights
The Max Mara collection on display was a showcase of the brand’s iconic pieces—timeless, minimalist, and impeccably tailored. Shoppers had the opportunity to explore Max Mara’s signature coats, luxe knits, and sophisticated accessories with the expert guidance from the Max Mara sales team. Their effortless ability to blend city, country, and beach style was on full display as they helped guests curate their fall wardrobes with items that seamlessly transition from the city streets to a coastal escape.
Notable pieces included:
- Max Mara’s classic camel coats, a fall staple that was a hit among attendees.
- Soft knits in warm, neutral hues, perfect for layering as the temperatures drop.
- Statement accessories like structured handbags and modern jewelry that completed the polished looks.
experiential luxury
The pop-up was more than just shopping—it was a luxury experience. Guests were treated to beautiful gift bags featuring exclusive items from Bio.Me, an incredibly generous Ageless Lifting and Firming Serum from Agent Nateur, Stretch the Limits liquid liner from TOOD, and a generous gift card to shop for more Max Mara in the future -a delightful touch that made the day even more memorable. The event also included some special features that made it truly unique:
The Max Mara Café at Gray Barns Mercantile: The Gray Barns Mercantile transformed into the Max Mara Café, where guests could indulge in delicious sandwiches, fresh salads, pastries, and a variety of drinks. This cozy addition created the perfect spot for guests to relax and recharge between shopping and socializing.
The Flower Bar: A stunning flower bar invited guests to create their own bouquets, adding a fresh and colorful touch to the day. The array of seasonal blooms brought out the creativity in everyone, with attendees leaving with bespoke floral arrangements to brighten their homes.
Coffee & Pastry Cart: Guests were able to fuel their shopping spree with delicious coffee and pastries, served from a charming cart that kept the energy high and spirits bright.
The Tavern at Gray Barns: After a day of fashion and fun, many lingered longer to enjoy a meal at the always perfect Tavern at Gray Barns. The cozy yet upscale dining experience was the ideal way to end the day, with diners savoring a delicious meal as they reflected on their fabulous finds from the pop-up.
the city country beach touch
At the heart of the pop-up’s success was the team from City Country Beach—Lizzie Longley and Jaime Marano Lunderborg. More than just event organizers, Lizzie and Jaime are experts at cultivating a loyal and engaged community of style enthusiasts. Their curated approach not only brought the Max Mara collection to life, but also attracted a dedicated group of followers who value both high fashion and authentic lifestyle experiences.
City Country Beach handled all of the event’s promotion, leveraging their platform to bring in their own carefully curated community of fashion-forward individuals. This loyal audience, which Lizzie and Jaime have built through thoughtful content, consistent engagement, and authentic connections, proved just how valuable a strong community is for brands.
By creating a trusted space for style inspiration that blends city, country, and coastal influences, City Country Beach has proven that a well-engaged following is key to event success. Their community came ready to shop, connect, and experience the world of Max Mara in a unique, intimate setting at GrayBarns.
This collaboration showcased the importance of not just having followers, but creating meaningful relationships with your audience. Lizzie and Jaime have mastered this art, and their community’s enthusiasm for the pop-up was a testament to their influence in the lifestyle and fashion world.
what's next?
If you missed this fabulous pop-up, don’t worry! Lizzi and Jaimee are already planning their next exciting collaborations. In the meantime, you can explore the latest from Max Mara by visiting www.maxmara.com and keep up with City Country Beach for more stylish updates and upcoming events by following them below:
