With the Holidays fast approaching, Ibotta surveyed 2,500 consumers and 400 industry experts to help inform strategies to best break through this Holiday season. This is a quick snapshot of this season’s trends.
• 42% of shoppers said that when they tried a brand for the first time, it was the result of a digital offer.
• 76% of shoppers stick to brands they like; 75% are willing to try a new brand at lower prices.
• 87% of shoppers feel that it’s important to save money due to rising grocery costs and inflation.
• 59% of marketers prioritize consumer consideration as the most important funnel priority as they shift into digital promotions (43%).
• 68% of shoppers use digital devices for their shopping journey; 70% prefer digital offers over paper coupons.
• 62% of shoppers are more likely to continue buying from a brand if they receive some sort of reward for being a customer.
• 59% of shoppers in the survey are likely to recommend a brand due to the impact of a digital offer.
FOR IBOTTA’S COMPLETE GUIDE TO THIS SEASON’S HOLIDAY TRENDS CLICK HERE
