When it comes to cozying up at home, few brands have mastered the art of comfort like Chappy Wrap. In a recent conversation with Christina Livada, the powerhouse behind the family-owned blanket company, we explored the journey of this legacy brand, its philosophy of “doing one thing exceptionally well,” and how it has become a beloved staple in homes across the country.
The Legacy of Chappy Wrap
Chappy Wrap’s story began with a cherished family blanket passed down through generations. This heirloom piece inspired Christina and her mother to create a product that balanced durability, comfort, and timeless design. Christina shared how her mission to “spread comfort to everyone everywhere” continues to guide every decision.
“We believe in making the best blanket you’ll ever own. That’s not just a tagline; it’s our promise,” Christina said.
Staying True to the Core Product
One of Chappy Wrap’s defining strategies is its laser focus on blankets. While many brands diversify into multiple categories, Christina emphasized the importance of staying true to the product they do best.
“We’ll always be a blanket company first. Our expansions—like throw pillow covers and shawls—are intentional and complement the lifestyle of our core product,” she explained.
This dedication has helped Chappy Wrap carve out a niche in the crowded home goods market, solidifying its reputation as a brand built on quality and trust.
Collaborations That Click
From limited-edition collections with influencers like Julia Dzafic of Lemon Stripes to innovative partnerships with The Foggy Dog, Chappy Wrap’s collaborations are highly curated. Christina shared how these partnerships align with their brand’s values while reaching new audiences.
“When there’s alignment, it really clicks. Whether it’s creating a pet blanket with The Foggy Dog or a signature design with Riley Sheehy, these collaborations are special because they resonate with both our audience and our partners’ communities.”
Lessons from the Pandemic
While the pandemic posed challenges for many businesses, it also highlighted the importance of Chappy Wrap’s mission. As families sought comfort during uncertain times, blankets became a meaningful gift of connection.
“People sent blankets as a hug from afar. It was humbling to see how our product became a symbol of love and comfort,” Christina said.
This surge in demand propelled the company’s growth, but it also came with operational hurdles. Christina candidly discussed how they navigated these challenges, from scaling production to overcoming supply chain issues.
Building a Brand Through Photography and Content
Christina credits high-quality photography as a cornerstone of Chappy Wrap’s success. From dreamy New England backdrops to user-generated content, the brand ensures every visual tells a story.
“Investing in great photography has been one of the best decisions we’ve made. It elevates our brand and allows us to connect with customers on an emotional level.”
While professional shoots remain a priority, Christina acknowledges the growing importance of user-generated content (UGC) in today’s marketing landscape.
Looking Ahead
As Chappy Wrap plans for the future, the brand remains committed to its roots while exploring opportunities in new markets, such as boutique hotels and international shipping. Christina emphasized the importance of maintaining partnerships with like-minded businesses and staying true to their mission.
“Whether it’s a collaboration or a hospitality partnership, we want to ensure it feels right for our brand and delivers value to our customers.”
Final Thoughts
Christina’s journey with Chappy Wrap is a testament to the power of passion, focus, and staying true to your values. Whether you’re cozying up with a Chappy Wrap blanket at home or gifting one to a loved one, you’re part of a story that’s woven with care and intention.
